Bachelor of Business (Marketing)

includes:

Bachelor of Business (Marketing)

Awards

The course includes the following awards:

Bachelor of Business (Marketing) BBus(Mkt)

Joint Studies

A joint study is a prescribed set of subjects taken from a discipline other than Accounting or Business. Students are able to use the title of the joint study in conjunction with Bachelor of Accounting (e.g. Bachelor of Accounting (Finance), Bachelor of Business (Human Resource Management/Industrial Relations). This course includes the following Joint Study options:

Accounting (Acc) , Advertising (Advert) , Agribusiness (Agribus) , Cultural Heritage Management (CultHeritMgt) , Ecotourism (Ecotourism) , Finance (Fin) , Financial Planning (FinPlan) , Human Resource Management (HRM) , Industrial Relations (IndRel) , Information Systems (InfoSys) , Legal Studies (LegalStud) , Leisure and Health (Leis&Hlth) , Management (Mgt) , Marketing Communication & Digital Media (MktComm&DigMedia) , Online Business Technologies (OnlineBusTechs) , Organisational Communication and Public Relations (OrgComm&PubRel) , Psychology (Psych) , Sociology (Sociol)

Availability

Bachelor of Business (Marketing) (2415MK)

On Campus - Albury-Wodonga
On Campus - Bathurst
On Campus - CSU Study Centre Melbourne
On Campus - CSU Study Centre Sydney
Online - Bathurst

Availability is subject to change, please verify prior to enrolment.

Normal Course Duration

Bachelor of Business (Marketing)

Full-time: 3 years (or part-time equivalent)

Course duration is the effective time taken to complete a course when studied full-time (full-time equivalent duration). Students are advised to consult the Enrolment Pattern to determine length of study. Not all courses are offered in full-time mode.

Admission Criteria

CSU Admission Policy

Applicants for the Bachelor of Business (Marketing) must meet the following Admission Requirements:

A completed High School Certificate (or equivalent) with an ATAR of at least 60 (including adjustment factors).
OR
Successful completion of at least two Bachelor degree level subjects (or Australian Qualifications Framework (AQF) equivalent) or higher in any discipline.
OR
A completed Vocational Education and Training (VET) Certificate III or higher, studied at a TAFE or Registered Training Organisation (RTO), or equivalent.
OR
A completed Tertiary Preparation Certificate (TPC) or bridging program studied at a TAFE, Registered Training Organisation (RTO) or University, or equivalent.
OR
Partial completion of a Vocational Education and Training (VET) Diploma, of at least 50% from a TAFE or Registered Training Organisation (RTO), or equivalent.
OR
Work experience of at least two years full time equivalence duration with some elements of management or supervision demonstrated by a detailed resume.

English Language Proficiency

Minimum CSU English Language Proficiency Requirements apply.

Credit

CSU Credit Policy

The Faculty has a large number of standard credit packages for TAFE and other institutions.

Graduation Requirement

To graduate students must satisfactorily complete 192 points.

Course Structure

Core

All of the following
BUS110 Workplace Learning 1*
BUS220 Workplace Learning 2*
BUS370 Workplace Learning 3*
QBM120 Business Data Analysis
MGT100 Organisations & Management
MGT230 Ethics, Sustainability & Culture*
MKT110 Marketing Fundamentals
MKT220 Consumer Behaviour
MKT230 Market Research
MKT260 International Marketing
MKT340 Strategic Marketing Management (Capstone Subject)

*Study Centre students complete the following subjects in place of BUS110, BUS220, BUS370 and MGT230
BUS113 Work Integrated Learning 1
BUS221 Work Integrated Learning 2
BUS372 Work Integrated Learning 3
MGT211 Business Ethics a Global Perspective

*in very limited situations, CSU students who are unable to undertake a work placement may seek the Course Directors approval to substitute one or more of these subjects with an equivalent Work Integrated Learning subject.

Restricted Electives

plus at least three (3) Restricted Electives (Group A) from:
MKT211 Applied Social Media and Digital Marketing
MKT235 Brand Management
MKT240 Market Analysis and Analytics
MKT310 Integrated Marketing Communications
MKT335 Marketing of Services
MKT303 Social and Environmental Marketing
MKT350 Product Innovation Management

plus at least two (2) Restricted Electives (Group B) from:
ACC100 Accounting 1
ECO130 Business Economics
ITC105 Communications & Information Management
LAW110 Business Law
MGT307 Applied Entrepreneurial Projects

Unrestricted electives

Students must choose eight (8) unrestricted electives either by:

Completing a joint study in another discipline area which will be included on the testamur, and adding the number of unrestricted electives needed to bring the total number of subjects to 24; or by:

Selecting eight (8) unrestricted electives. An unrestricted elective is any undergraduate subject offered by Charles Sturt University provided prerequisites and enrolment restrictions have been met.

Note that at least 3 unrestricted electives must be Business or Business related subjects.

Students must ensure that there are no more than twelve (12) level one subjects in their degree. Students must also ensure that they complete a minimum of five (5) level three subjects in their degree. The level of a subject is designated by the first digit in the subject code; e.g., MGT100 is a level one subject.


JOINT STUDIES

A joint study is a prescribed set of subjects taken from a discipline other than the chosen specialisation. Students are then able to use the title of the joint study in conjunction with the specialisation (e.g., Bachelor of Business (Management/Finance).

For a Joint Study either from within the Faculty of Business, Justice & Behavioural Sciences or from another Faculty, students must take an established sequence or set of five subjects. Established sequences are determined by Faculty Board. Students must ensure that they take the necessary prerequisites.

If a Joint Study is chosen from those offered within the Faculty of Business, Justice & Behavioural Sciences it must be in an area other than that of the specialisation studied. No more than two subjects can be counted towards a Joint Study if they have already been undertaken as part of a specialisation. A student cannot claim more than one Joint Study.

Students enrolled through the CSU Study Centres may only choose the Accounting, Management or Marketing joint studies.

Accounting joint study

ACC100 Accounting 1
ACC110 Accounting 2*

PLUS three subjects from the list below, at least one of which should be at level 3:
ACC200 Accounting Systems
ACC210 Management Accounting
ACC222 External Reporting
ACC311 Strategic and Sustainable Accounting
ACC322 Company Accounting
*Students studying the Bachelor of Business (Banking) or Bachelor of Business (Finance) must select an additional subject in place of ACC110.

Finance joint study

FIN211 Financial Management
FIN221 Investments
FIN230 Financial Institutions & Markets

PLUS two subjects from the list below:
FIN331 Financial Planning
FIN340 International Finance
FIN350 Strategic Financial Management
FIN360 Treasury Risk Management
FIN370 Funds Management

Financial Planning joint study

FIN211 Financial Management*
FIN221 Investments
FIN331 Financial Planning
FIN380 Superannuation
LAW301 Taxation Law (Principles)
*Students studying the Bachelor of Business (Finance) or Bachelor of Business (Banking) should substitute LAW302 Taxation Law (Issues) for FIN211 Financial Management

Human Resource Management joint study

HRM210 Human Resource Management
HRM330 Strategic Human Resource Management

PLUS three subjects from the list below:
ECO210 Labour Economics
HRM310 Developing Human Resources
HRM320 Issues in Human Resource Management
INR310 Comparative Industrial Regulations
LAW370 Law of Employment
MGT210 Organisational Behaviour
MGT340 International Business Management

Industrial Relations joint study

LAW110 Business Law
HRM201 Workplace Relations in Australia

PLUS three subjects from the list below, at least one of which should be at level 3:
LAW240 Industrial Law
INR310 Comparative Industrial Relations
ECO210 Labour Economics
HRM210 Human Resource Management
LAW260 Administrative Law
LAW370 Law of Employment
MGT320 Managing Change

Information Systems joint study

ITC114 Database Management Systems
ITC211 Systems Analysis

PLUS three subjects from the list below, one of which must be at level 3 and only one may be at level 1:
ITC105 Communication and Information Management
ITC106 Programming Principles
ITC161 Computer Systems
ITC204 Human Computer Interaction
ITC206 Programming in Java 1
ITC240 IT Infrastructure Management
ITC212 Internet Technologies
ITC218 IT Project Management
ITC331 Ethics and Professional Practice

Legal Studies joint study

LAW110 Business Law

PLUS four subjects from the list below, at least one of which should be at level 3:
LAW220 Business Organisations Law
LAW240 Industrial Law
LAW260 Administrative Law
LAW301 Taxation Law (Principles)
LAW302 Taxation Law (Issues)
LAW330 Finance Law
LAW370 Law of Employment

Management joint study

MGT330 Business Strategy

PLUS four subjects from the list below:
MGT210 Organisational Behaviour
MGT245 Managing Yourself & Others
MGT310 Operations Management
MGT320 Managing Change
MGT340 International Management
MGT367 Leadership Issues

Marketing, Communication & Digital Media joint study

COM112 Digital Media
MKT310 Integrated Marketing Communications

PLUS three subjects from the list below, at least one of which should be at level 2:
COM116 Introduction to Public Relations
COM127 Introduction to Media Production
COM232 Strategic Communication, or COM239 Relationship Management, or COM223 Organisational Communication
COM237 Social and Mobile Media
JRN101 News Gathering and Writing
ADV104 Introduction to Advertising

Online Business Technologies joint study

ITC212 Internet Technologies

PLUS four subjects from the list below, at least one of which should be at level 3:
ITC114 Database Management Systems
ITC106 Programming Principles
ITC105 Communication and Information Management
MGT220 eCommerce
ITC331 Ethics and Professional Practice
ITC314 Virtualisation Technologies

Psychology joint study

PSY101 Foundations of Psychology 1
PSY102 Foundations of Psychology 2

PLUS three subjects from the list below, at least one of which should be at level 3:
PSY201 Research Methods in Psychology
PSY203 Social Psychology
PSY204 Psychological Testing
PSY305 Psychology of Personality
PSY307 Cognition
Note: Students who have completed QBM117 Business Statistics and MKT230 Marketing Research should not complete PSY201 Research Methods in Psychology but should select an alternative subject from the list above.

From outside the Faculty of Business, Justice & Behavioural Sciences

Advertising joint study (choose 40 points from)


ADV104 Introduction to Advertising
ADV205 Advertising Creative
ADV206 Channel Planning
ADV317 Advertising Strategy and Planning (16 points)*
ADV105 The Advertising Business
* only available until session 1, 2020

Agribusiness joint study

AGB165 Agribusiness Systems
AHT231 Agricultural Finance & Business Management

PLUS three subjects from the list below, at least one of which should be at level 3:
AGB110 Agricultural Economics
AGB351 Commodity Trade and Pricing*
AGB310 Agricultural Marketing
AGR220 Extension
*AGB110 is assumed knowledge.

Cultural Heritage Management joint study

ENM163 Natural Resource Management
PKM260 Planning Environmental Education and Interpretation
PKM266 Culture and Heritage
PKM397 Heritage Site Management (16 points)

Ecotourism joint study

REC200 Principles of Ecotourism

PLUS four subjects from the list below, at least one of which should be at level 3:
PKM208 An Introduction to Outdoor Recreation and Adventure
PKM230 Social Psychology of Risk in Outdoor Recreation
PKM260 Planning Environmental Education and Interpretation
PKM266 Culture and Heritage
PKM364 Outdoor Recreation Design
PKM363 Shoreline Recreation Management
PKM302 The Philosophy of Outdoor Recreation
REC167 Recreation Leadership & Communication
REC205 Open Space Planning
REC302 Interpretive Guiding Management in Ecotourism

Leisure and Health joint study

Five subjects from the list below, one of which must be at level 3:
LES101 Introduction to Leisure and Health
LES102 Leisure Programming with Diverse Populations
LES110 Foundations of Leisure Activity
LES202 Contemporary Issues in Community Development
LES301 Health Policy and Program Development
LES302 Leisure and Social Relations

Organisational Communication and Public Relations joint study

COM116 Introduction to Public Relations
COM313 Issues and Crisis Communication

PLUS three subjects from the list below:
COM232 Strategic Communication
COM223 Organisational Communication
COM236 Event Management
COM224 Communication Research Strategies
COM237 Social and Mobile Media
COM238 Professional Practice Contexts
COM239 Relationship Management

Sociology joint study

SOC101 Introductory Sociology
SOC102 Social Inequality
PLUS three SOC coded subjects, at least one at Level 2 and one at Level 3.

Enrolment Pattern

Full time suggested study sequence

Commencing at the start of a calendar year

Session 1

MGT100 Organisations & Management
MKT110 Marketing Fundamentals
2 x Restricted Elective (Group B) subjects from:
ACC100 Accounting 1
ECO130 Business Economics
ITC105 Communication & Information Management
LAW110 Business Law
MGT307 Applied Entrepreneurial Projects (recommended for Session 4 & 6)
OR
1 x Restricted Elective (Group B) subjects from:
ACC100 Accounting 1
ECO130 Business Economics
ITC105 Communication & Information Management
LAW110 Business Law
MGT307 Applied Entrepreneurial Projects (recommended for Session 4 & 6)
1 x Unrestricted Elective

Session 2

BUS110 Workplace Learning 1
MGT230 Ethics, Sustainability & Culture
2 x Unrestricted Elective

Session 3

BUS220 Workplace Learning 2
MKT230 Market Research
QBM120 Business Data Analysis
1 x Unrestricted Electives

Session 4

MKT220 Buyer Behaviour
MKT260 International Marketing
1 x Restricted Elective (Group A) subjects from:
MKT211 Applied Social Media and Digital Marketing
MKT235 Brand Management
MKT240 Market Analysis and Analytics
MKT310 Integrated Marketing Communications
MKT335 Marketing of Services
MKT303 Social and Environmental Marketing
MKT350 Product Innovation Management
1 x Unrestricted Elective
OR
1 x Restricted Elective (Group B) subjects from:
MGT307 Applied Entrepreneurial Projects
ACC100 Accounting 1
ECO130 Business Economics
ITC105 Communication & Information Management
LAW110 Business Law

Session 5

2 x Restricted Elective (Group A) subjects from:
MKT211 Applied Social Media and Digital Marketing
MKT235 Brand Management
MKT240 Market Analysis and Analytics
MKT310 Integrated Marketing Communications
MKT335 Marketing of Services
MKT303 Social and Environmental Marketing
MKT350 Product Innovation Management
2 x Unrestricted Electives

Session 6

BUS370 Workplace Learning 3
MKT340 Strategic Marketing Management
2 x Unrestricted Electives
OR
1 x Restricted Elective (Group B) subjects from:
MGT307 Applied Entrepreneurial Projects
ACC100 Accounting 1
ECO130 Business Economics
ITC105 Communication & Information Management
LAW110 Business Law
1 x Unrestricted Elective

Part time suggested study sequence

Commencing at the start of a calendar year


Session 1

MGT100 Organisations & Management
MKT110 Marketing Fundamentals

Session 2

BUS110 Workplace Learning 1
1 x Restricted Elective (Group B) subjects from:
ACC100 Accounting 1
ECO130 Business Economics
ITC105 Communication & Information Management
LAW110 Business Law
MGT307 Applied Entrepreneurial Projects (recommended from Session 8 onwards)

Session 3

QBM120 Business Data Analysis
1 x Restricted Elective (Group B) subjects from:
ACC100 Accounting 1
ECO130 Business Economics
ITC105 Communication & Information Management
LAW110 Business Law
MGT307 Applied Entrepreneurial Projects (recommended from Session 8 onwards)

Session 4

MGT230 Ethics, Sustainability & Culture
MKT220 Consumer Behaviour

Session 5

BUS220 Workplace Learning 2
MKT230 Market Research

Session 6

MKT260 International Marketing
1 x Unrestricted Elective

Session 7

1 x Restricted Elective (Group A) subject from:
MKT211 Applied Social Media and Digital Marketing
MKT235 Brand Management
MKT240 Market Analysis and Analytics
MKT310 Integrated Marketing Communications
MKT335 Marketing of Services
MKT303 Social and Environmental Marketing
MKT350 Product Innovation Management
1 x Unrestricted Elective

Session 8

1 x Restricted Elective (Group A) subject from:
MKT211 Applied Social Media and Digital Marketing
MKT235 Brand Management
MKT240 Market Analysis and Analytics
MKT310 Integrated Marketing Communications
MKT335 Marketing of Services
MKT303 Social and Environmental Marketing
MKT350 Product Innovation Management
1 x Unrestricted Elective
OR
1 x Restricted Elective (Group B) subjects from:
MGT307 Applied Entrepreneurial Projects
ACC100 Accounting 1
ECO130 Business Economics
ITC105 Communication & Information Management
LAW110 Business Law

Session 9

1 x Restricted Elective (Group A) subject from:
MKT211 Applied Social Media and Digital Marketing
MKT235 Brand Management
MKT240 Market Analysis and Analytics
MKT310 Integrated Marketing Communications
MKT335 Marketing of Services
MKT303 Social and Environmental Marketing
MKT350 Product Innovation Management
1 x Unrestricted Elective

Session 10

BUS370 Workplace Learning 3
1 x Unrestricted Elective
OR
1 x Restricted Elective (Group B) subjects from:
MGT307 Applied Entrepreneurial Projects
ACC100 Accounting 1
ECO130 Business Economics
ITC105 Communication & Information Management
LAW110 Business Law

Session 11

2 x Unrestricted Electives

Session 12

MKT340 Strategic Marketing Management
1 x Unrestricted Elective
OR
1 x Restricted Elective (Group B) subjects from:
MGT307 Applied Entrepreneurial Projects
ACC100 Accounting 1
ECO130 Business Economics
ITC105 Communication & Information Management
LAW110 Business Law

Study Centre suggested study sequence

Commencing at the start of a calendar year

Session 1

MGT100 Organisations & Management
MKT110 Marketing Fundamentals
2 x Restricted Elective (Group B) subjects from:
ACC100 Accounting 1
ECO130 Business Economics
ITC105 Communication & Information Management
LAW110 Business Law
MGT307 Applied Entrepreneurial Projects (recommended for Session 4 & 6)
OR
1 x Restricted Elective (Group B) subjects from:
ACC100 Accounting 1
ECO130 Business Economics
ITC105 Communication & Information Management
LAW110 Business Law
MGT307 Applied Entrepreneurial Projects (recommended for Session 4 & 6)
1 x Unrestricted Elective

Session 2

BUS113 Work Integrated Learning 1
MGT211 Business Ethics a Global Perspective
2 x Unrestricted Elective

Session 3

BUS221 Work Integrated Learning 2
MKT230 Market Research
QBM120 Business Data Analysis
1 x Unrestricted Electives

Session 4

MKT220 Buyer Behaviour
MKT260 International Marketing
1 x Restricted Elective (Group A) subjects from:
MKT211 Applied Social Media and Digital Marketing
MKT235 Brand Management
MKT240 Market Analysis and Analytics
MKT310 Integrated Marketing Communications
MKT335 Marketing of Services
MKT303 Social and Environmental Marketing
MKT350 Product Innovation Management
1 x Unrestricted Elective
OR
1 x Restricted Elective (Group B) subjects from:
MGT307 Applied Entrepreneurial Projects
ACC100 Accounting 1
ECO130 Business Economics
ITC105 Communication & Information Management
LAW110 Business Law

Session 5

2 x Restricted Elective (Group A) subjects from:
MKT211 Applied Social Media and Digital Marketing
MKT235 Brand Management
MKT240 Market Analysis and Analytics
MKT310 Integrated Marketing Communications
MKT335 Marketing of Services
MKT303 Social and Environmental Marketing
MKT350 Product Innovation Management
2 x Unrestricted Electives

Session 6

BUS372 Work Integrated Learning 3
MKT340 Strategic Marketing Management
2 x Unrestricted Electives
OR
1 x Restricted Elective (Group B) subjects from:
MGT307 Applied Entrepreneurial Projects
ACC100 Accounting 1
ECO130 Business Economics
ITC105 Communication & Information Management
LAW110 Business Law
1 x Unrestricted Elective

Workplace Learning

Please note that the following subjects may contain a Workplace Learning component. Further details for Workplace Learning requirements are located via the subject page

BUS110 Workplace Learning 1
BUS220 Workplace Learning 2
BUS370 Workplace Learning 3

Residential School

Please note that the following subjects may contain a Residential School component. Further details of Residential School requirements are located via the subject page

PKM266 Culture and Heritage
PKM363 Shoreline Recreation Management
PKM397 Heritage Site Management
PKM398 Cultural Heritage Policies and Planning

Enrolled students can find further information about CSU Residential Schools via at About Residential School

Contact

For further information about courses and subjects outlined in the CSU handbook please contact:

Current students

Future students

The information contained in the CSU Handbook was accurate at the date of publication: September 2019. The University reserves the right to vary the information at any time without notice.

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