Bachelor of Communication (Advertising) Bachelor of Business (Marketing)

includes:

Bachelor of Communication (Advertising) / Bachelor of Business (Marketing)

Awards

The course includes the following awards:

Bachelor of Business (Marketing) BBus(Mkt)

Bachelor of Communication (Advertising) BComm(Advert)

Availability

Bachelor of Communication (Advertising) / Bachelor of Business (Marketing) (1421AM)

On Campus - Bathurst
Online - Bathurst

Availability is subject to change, please verify prior to enrolment.

Normal Course Duration

Bachelor of Communication (Advertising) / Bachelor of Business (Marketing)

Full-time: 4.0 years (or part-time equivalent)

Course duration is the effective time taken to complete a course when studied full-time (full-time equivalent duration). Students are advised to consult the Enrolment Pattern to determine length of study. Not all courses are offered in full-time mode.

Admission Criteria

CSU Admission Policy

Essential requirements for admission

  • Minimum CSU English Language Proficiency requirements

Applicants with higher education study
Successful completion of two university level subjects (AQF level Associate Degree or higher) demonstrating a reasonable prospect of success through the Grade Point Average (GPA) gained in these studies.

OR

Completed bridging or enabling course
Successful completion of a Tertiary Preparation Course from an Australian University or an accredited provider demonstrating a reasonable prospect of success through the Grade Point Average (GPA) gained in these studies.

OR

Applicants with vocational education and training (VET) study
A completed AQF Certificate III or higher level qualification or 50% completion of an AQF Diploma level qualification.

OR

Applicants with work and life experience
Work experience, within the same industry as the course profile, of no less than two years, and a formal interview or portfolio submission (see other admissions options below).

OR

Applicants with recent secondary education (within past two years)
ATAR-based admission
An ATAR of 60 (including adjustment factors)


Other admission options

  • Schools Recommendation Scheme (SRS)
  • Explore Day
  • Regional Radio Endorsement Program
  • Indigenous Access Program (IAP)
  • CSU Diploma of General Studies
  • Completion of a formal interview demonstrating a reasonable prospect of success through the quality, depth and relevance of the answers given in the interview*
  • Submission of a portfolio of works (written, artwork and/or digital media) demonstrating a reasonable prospect of success through the quality, depth and relevance presented in the portfolio*

* If seeking admission via this method and secondary study has been (or will be) completed in the year immediately prior to commencement, applicants must have satisfied the requirements of the NSW Higher School Certificate (HSC) or interstate equivalent (ATAR not required).

Credit

CSU Credit Policy

Standard credit arrangements apply.

Graduation Requirement

To graduate students must satisfactorily complete 256 points.

Course Structure

To graduate with the Bachelor of Communication (Advertising)/Bachelor of Business (Marketing), students will complete 256 credit points comprising 25 core subjects (216 points, including two 16 point subjects) and 5 restricted electives (40 points) from the Bachelor of Business.

Core Subjects:
ADV104 Introduction to Advertising
ADV105 The Advertising Business
ADV205 Advertising Creative
ADV206 Channel Planning
ADV207 Planning in Action
ADV318 Advertising Strategy and Planning
COM127 Introduction to Media Production
COM114 Presentation for Communicators
COM112 Digital Media
COM224 Communication Research Strategies
IKC101 Indigenous Australian Cultures, Histories and Contemporary Realities
CCI302 Emergent Professional
CCI303 Communication and Creative Industries Project 1 (16 points)
CCI304 Communication and Creative Industries Project 2 (16 points)
BUS110 Workplace Learning 1
BUS220 Workplace Learning 2
BUS370 Workplace Learning 3
QBM117 Business Statistics
MGT100 Organisations and Management
MGT230 Ethics, Sustainability & Culture
MKT110 Marketing Fundamentals
MKT220 Consumer Behaviour
MKT230 Marketing Reserach
MKT260 International Marketing
MKT340 Strategic Marketing Management

Restricted Electives: Students choose five (5) Restricted Marketing electives from the following :

Three (3) restricted electives from (Set A):
MKT211 Applied Social Media and Digital Marketing
MKT235 Brand Management
MKT240 Market Analysis & Analytics
MKT310 Integrated Marketing Communication
MKT335 Marketing of Services
MKT303 Social & Environmental Marketing
MKT350 Product Innovation Management

Plus two (2) restricted electives from (Set B):
ACC100 Accounting 1
ECO130 Business Economics
LAW110 Business Law
ITC105 Communication & Information Management
MGT307 Applied Entrepreneurial Projects

Enrolment Pattern

Full-time

Year 1 - Session 1
COM114 Presentation for Communicators
ADV104 Introduction to Advertising
MGT100 Organisations and Management
MKT110 Marketing and Society

Year 1 - Session 2
ADV105 The Advertising Business
BUS110 Workplace Learning 1
QBM117 Business Statistics
COM112 Digital Media

Year 2 - Session 1
COM127 Introduction to Media Production
MKT230 Market Research
BUS220 Workplace Learning 2
IKC101 Indigenous Cultures, Histories and Contemporary Realities

Year 2 - Session 2
ADV205 Advertising Creative
MKT220 Consumer Behaviour
MKT260 International Marketing
[ ] Restricted Elective 1, Group A

Year 3 - Session 1
ADV206 Channel Planning
COM224 Communication Research Strategies
[ ] Restricted Elective 2, Group A
[ ] Restricted Elective 3, Group B

Year 3 - Session 2
ADV207 Channel Planning in Action
MGT230 Ethics, Sustainability and Culture
BUS370 Workplace Learning 3
[ ] Restricted Elective 4, Group A or B

Year 4 - Session 1
CCI303 Communication and Creative Industries Project 1 (16 points)
ADV318 Advertising Strategy and Planning
[ ] Restricted Elective 5, Group A or B

Year 4 - Session 2
CCI304 Communication and Creative Industries Project 2 (16 points)
CCI302 Emergent Professional
MKT340 Strategic Marketing Management

Workplace Learning

Please note that the following subjects may contain a Workplace Learning component. Further details for Workplace Learning requirements are located via the subject page

BUS110 Workplace Learning 1
BUS220 Workplace Learning 2
BUS370 Workplace Learning 3

Professional Accreditation

The Bachelor of Communication (Advertising) is accredited by the International Advertising Association (IAA) and professionally recognised by the Media Federation of Australia (MFA).

Contact

For further information about courses and subjects outlined in the CSU handbook please contact:

Current students

Future students

The information contained in the CSU Handbook was accurate at the date of publication: September 2019. The University reserves the right to vary the information at any time without notice.

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