Bachelor of Communication (Public Relations) Bachelor of Business Studies

includes:

Bachelor of Communication (Public Relations) / Bachelor of Business Studies

Awards

The course includes the following awards:

Bachelor of Business Studies BBusStud

Bachelor of Communication (Public Relations) BComm(PubRel)

Availability

Bachelor of Communication (Public Relations) / Bachelor of Business Studies (1421OS)

On Campus - Bathurst
Online - Bathurst

Availability is subject to change, please verify prior to enrolment.

Normal Course Duration

Bachelor of Communication (Public Relations) / Bachelor of Business Studies

Full-time: 4.0 years (or part-time equivalent)

Course duration is the effective time taken to complete a course when studied full-time (full-time equivalent duration). Students are advised to consult the Enrolment Pattern to determine length of study. Not all courses are offered in full-time mode.

Admission Criteria

CSU Admission Policy

Essential requirements for admission
Minimum CSU English Language Proficiency requirements

Applicants with higher education study
Successful completion of two university level subjects (AQF level Associate Degree or higher) demonstrating a reasonable prospect of success through the Grade Point Average (GPA) gained in these studies.
OR
Completed bridging or enabling course
Successful completion of a Tertiary Preparation Course from an Australian University or an accredited provider demonstrating a reasonable prospect of success through the Grade Point Average (GPA) gained in these studies.
OR
Applicants with vocational education and training (VET) study
A completed AQF Certificate III or higher level qualification or 50% completion of an AQF Diploma level qualification.
OR
Applicants with work and life experience
Work experience, within the same industry as the course profile, of no less than two years, and a formal interview or portfolio submission (see other admissions options below).
OR
Applicants with recent secondary education (within past two years)
An ATAR of 60 (including adjustment factors)

Other admission options

  • Schools Recommendation Scheme (SRS)
  • Explore Day
  • Regional Radio Endorsement Program
  • Indigenous Access Program (IAP)
  • CSU Diploma of General Studies
  • Completion of a formal interview demonstrating a reasonable prospect of success through the quality, depth and relevance of the answers given in the interview*
  • Submission of a portfolio of works (written, artwork and/or digital media) demonstrating a reasonable prospect of success through the quality, depth and relevance presented in the portfolio*

* If seeking admission via this method and secondary study has been (or will be) completed in the year immediately prior to commencement, applicants must have satisfied the requirements of the NSW Higher School Certificate (HSC) or interstate equivalent (ATAR not required).

Credit

CSU Credit Policy

No special arrangements apply.

Graduation Requirement

To graduate students must satisfactorily complete 256 points.

Course Structure

The course comprises 17 core subjects (152 points, including two 16 point subjects), one compulsory Business subject, and 12 restricted electives (96 points), as specified within the Bachelor of Business Studies.

Core Subjects

COM127 Introduction to Media Production
COM116 Introduction to Public Relations
COM232 Strategic Communication
IKC101 Indigenous Australian Cultures, Histories and Contemporary Realities
COM237 Social and Mobile Media
COM223 Organisational Communication
COM114 Presenation for Communicators
COM239 Relationship Management
COM112 Digital Media
COM238 Professional Practice Contexts
COM224 Communication Research Strategies
COM236 Event Management
MGT230 Ethics, Sustainability and Culture
COM313 Crisis Communication
CCI303 Communication and Creative Industries Project 1 (16 points)
CCI304 Communication and Creative Indsutries Project 2 (16 points)
BUS370 Workplace Learning 3

Complusory Business Subject

Students choose one subject from the following list:
ACC311 Strategic and Sustainable Accounting
FIN350 Strategic Financial Management
HRM330 Strategic Human Resource Management
MGT330 Business Strategy
MKT340 International Management

Restricted Business Electives

The restricted electives must meet the following requirements and can be chosen from the lists below.

  • at least four level 2 subjects
  • at least four level 3 subjects

The level of a subject is determined by the first number in the subject code. For example ACC100 is a level 1 subject, MGT340 is a level 3 subject.

A standard subject is deemed to be an 8 credit point subject.

Level 1 Business subjects:
ACC100 Accounting 1
ACC110 Accounting 2
BUS100 English for Academic Studies (Available to international
students only)
BUS110 Workplace learning 1
ECO130 Business Economics
IKC101 Indigenous Australian Cultures, Histories and Contemporary Realities
ITC105 Communication and Information Management
ITC106 Programming Principles
ITC114 Introduction to Database Systems
ITC161 Computer Systems
ITC133 Customer Support Management
LAW110 Business Law
MGT100 Organisations and Management
MKT110 Marketing and Society
QBM117 Business Statistics
QBM120 Business Data Analysis

Level 2 Business subjects:
ACC200 Accounting Systems
ACC210 Management Accounting 1
ACC222 External Reporting
ACC240 Financial Management of Small Business
ACC275 Professional Practice in Accounting
BUS201 International Project
BUS220 Workplace Learning 2
ECO210 Labour Economics
ECO215 Managerial Economics for Business Strategy
ECO220 Macroeconomic Analysis
FIN211 Financial Management
FIN221 Investments
FIN230 Financial Institutions and Markets
HRM201 Workplace Relations in Australia
HRM210 Human Resource Management
ITC203 Object Oriented Systems Analysis and Design
ITC204 Human Computer Interaction
ITC205 Professional Programming Practice
ITC206 Programming in Java 1
ITC209 Mobile Application Development
ITC211 Systems Analysis
ITC212 Internet Technologies
ITC218 ICT Project Management
ITC232 Technical Service Management
ITC233 Computer Networks
ITC240 IT Infrastructure Management
ITC254 Wireless Networks
ITC262 Operating Systems
LAW220 Business Organisations Law
LAW240 Industrial Law
LAW260 Administrative Law
MGT210 Organisational Behaviour
MGT220 eCommerce
MGT230 Ethics, Sustainability and Culture
MGT245 Managing Yourself and Others
MGT250 Asia-Pacific Business
MGT290 Project Management
MKT211 Applied Social Media and Digital Marketing
MKT220 Consumer Behaviour
MKT230 Marketing Research
MKT235 Brand Management
MKT240 Market Analysis
MKT260 International Marketing

Level 3 Business subjects:
ACC311 Strategic and Sustainable Accounting
ACC322 Company Accounting
ACC331 Auditing and Assurance Services
ACC341 Accounting Theory
BUS370 Workplace Learning 3
ECO320 International Economics
FIN331 Financial Planning
FIN340 International Finance
FIN350 Strategic Financial Management
FIN360 Treasury Risk Management
FIN370 Funds Management
FIN380 Superannuation
HRM310 Developing Human Resources
HRM320 Issues in Human Resource Management
HRM330 Strategic Human Resource Management
INR310 Comparative Industrial Relations
ITC303 Software Development Project 1
ITC306 Project Preparation
ITC308 IT Project
ITC309 Software Development Project 2
ITC313 Programming in Java 2
ITC314 Virtualisation Technologies
ITC322 Data Structures
ITC331 Ethics and Professional Practice
ITC333 Server Administration and Maintenance
ITC354 Routing and Switching
ITC355 Network Design
ITC358 IT Security
LAW301 Taxation Law (Principles)
LAW302 Taxation Law (Issues)
LAW316 Dispute Resolution
LAW317 Mediation
LAW330 Finance Law
LAW370 Law of Employment
MGT307 Applied Entrepreneurial Projects
MGT310 Operations Management
MGT320 Managing Change
MGT330 Business Strategy
MGT340 International Management
MGT360 Risk Management
MGT367 Leadership Issues
MKT303 Social and Environmental Marketing
MKT310 Marketing Communications
MKT335 Marketing of Services
MKT340 Strategic Marketing Management
MKT350 Product Innovation Management

Enrolment Pattern

Full-time

Year 1 - Session 1

COM127 Introduction to Media Production
COM116 Introduction to Public Relations
COM114 Presentation for Communicators
[ ] Business elective, Level 1

Year 1 - Session 2
IKC101 Indigenous Australian Cultures, Histories and Contemporary Realities
COM237 Social and Mobile Media
COM112 Digital Media
[ ] Business elective, Level 1

Year 2 - Session 1
COM232 Strategic Communication
COM239 Relationship Management
[ ] Business elective, Level 1, 2 or 3
[ ] Business elective, Level 1, 2 or 3

Year 2 - Session 2
COM223 Organisational Communication
COM238 Professional Practice Contexts
[ ] Business elective, Level 1, 2 or 3
[ ] Busines elective, Level 1, 2 or 3

Year 3 - Session 1
COM224 Communication Reserach Strategies
COM236 Event Management
[ ] Business elective, Level 1, 2 or 3
[ ] Business elective, Level 2

Year 3 - Session 2
MGT230 Ethics, Sustainability and Culture
COM313 Crisis Communication
[ ] Busines elective, Level 2
[ ] Business elective, Level 2

Year 4 - Session 1
CCI303 Communication and Creative Industries Project 1 (16 points)
[ ] Business elective, Level 3
[ ] Business elective, Level 3

Year 4 - Session 2
CCI304 Communication and Creative Industries Project 2 (16 points)
BUS370 Workplace Learning 3
ACC311 or FIN350 or HRM330 or MGT330 or MKT340

Workplace Learning

Please note that the following subjects may contain a Workplace Learning component. Further details for Workplace Learning requirements are located via the subject page

BUS370 Workplace Learning 3

Professional Accreditation

The Bachelor of Communication (Public Relations) is accredited by the Public Relations Institute Australia (PRIA).

Contact

For further information about courses and subjects outlined in the CSU handbook please contact:

Current students

Future students

The information contained in the CSU Handbook was accurate at the date of publication: October 2019. The University reserves the right to vary the information at any time without notice.

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