Master of Applied Digital Marketing Articulated Set

includes:

Master of Applied Digital Marketing
Graduate Certificate in Applied Digital Marketing

Awards

The course includes the following awards:

Graduate Certificate in Applied Digital Marketing GradCertAppDigMkt

Master of Applied Digital Marketing MAppDigMkt

Availability

Graduate Certificate in Applied Digital Marketing (2319DM)

Online - Bathurst

Master of Applied Digital Marketing (2719DM)

Online - Bathurst

Availability is subject to change, please verify prior to enrolment.

Normal Course Duration

Master of Applied Digital Marketing

Full-time: 1.5 years (or part-time equivalent)

Graduate Certificate in Applied Digital Marketing

Full-time: 0.5 years (or part-time equivalent)

Course duration is the effective time taken to complete a course when studied full-time (full-time equivalent duration). Students are advised to consult the Enrolment Pattern to determine length of study. Not all courses are offered in full-time mode.

Admission Criteria

CSU Admission Policy

Master of Applied Digital Marketing

Graduate Certificate in Applied Digital Marketing
 

  • A completed Bachelor Degree in a related field OR
  • At least 2 years relevant industry experience for students entering the Graduate Certificate without an undergraduate degree

Master of Applied Digital Marketing

  • A completed Bachelor Degree in a related field OR
  • A completed Bachelor Degree in a different field plus at least 2 years relevant industry experience
Graduate Certificate in Applied Digital Marketing
  • A completed Bachelor Degree in a related field
    OR
  • At least 2 years relevant industry experience for students entering the Graduate Certificate without an undergraduate degree

Credit

CSU Credit Policy

Master of Applied Digital Marketing

No special arrangement apply.

Graduate Certificate in Applied Digital Marketing

No special arrangement apply.

Articulation

The Master and Graduate Certificate make up an articulated set of courses and credit is given in each higher level course for the subjects completed in the lower.

Graduation Requirement

Master of Applied Digital Marketing

To graduate students must satisfactorily complete 96 points.

Graduate Certificate in Applied Digital Marketing

To graduate students must satisfactorily complete 32 points.

Course Structure

Graduate Certificate in Applied Digital Marketing

The Graduate Certificate in Applied Digital Marketing consists of one (1) core subjects and three (3) restricted electives.

Core subjects

MKT525 Digital and Social Media Marketing

Restricted Electives

Group A: Elective Academic Subjects - choose one (1) subject from:

MKT501 Marketing Management
MKT510 Customer Behaviour
MKT563 Big Data and Marketing Analytics
MKT570 Integrated Marketing Communications
MKT513 Social Marketing
MKT520 Managing Product and Service Innovation
MKT561 Services Marketing

Group B: Elective Industry Subjects - choose two (2) subject from:

MGI533 Social Platform Marketing
MGI534 Digital Social Selling
MGI535 Search Marketing


Master of Applied Digital Marketing

The Master of Applied Digital Marketing consists of eight (8) core subjects and four (4) restricted electives.

Core subjects

MKT525 Digital and Social Media Marketing
MKT501 Marketing Management
MKT540 Marketing Strategy*
MKT563 Big Data and Marketing Analytics
MGI532 Digital Marketing Analytics
MGI533 Social Platform Marketing
MGI534 Digital Social Selling
MGI535 Search Marketing

* Capstone subject. This subject should be completed in the final session of study

Restricted Electives

Group A: Elective Academic Subjects - choose two (2) subjects from:

MKT510 Customer Behaviour
MKT570 Integrated Marketing Communications
MKT513 Social Marketing
MKT520 Managing Product and Service Innovation
MKT550 Global Marketing
MKT561 Services Marketing

Group B: Elective Industry subjects - choose two (2) subjects from:

MGI521 Professional Communications
MGI522 Developing Solutions
MGI511 Project Management Fundamentals

Enrolment Pattern

Graduate Certificate in Applied Digital Marketing

Calendar Session 1 intake

Session 1
MKT525 Digital and Social Media Marketing
Restricted Elective (Group A)

Session 2
MGI532 Digital Marketing Analytics
Restricted Elective (Group B)

Calendar Session 2 intake

Session 1
MKT525 Digital and Social Media Marketing
Restricted Elective (Group A)

Session 2
MGI532 Digital Marketing Analytics
Restricted Elective (Group B)

Calendar Session 3 intake

Session 1
MKT525 Digital and Social Media Marketing
Restricted Elective (Group A)

Session 2
MGI532 Digital Marketing Analytics
Restricted Elective (Group B)

Master of Applied Digital Marketing

Calendar Session 1 intake

Session 1
MKT501 Marketing Management
MKT525 Digital and Social Media Marketing

Session 2
MGI534 Digital Social Selling
Restricted Elective (Group A)

Session 3
MGI533 Social Platform Marketing
Restricted Elective (Group A)

Session 4
MGI532 Digital Marketing Analytics
MKT563 Big Data and Marketing Analytics

Session 5
MGI535 Search Marketing
Restricted Elective (Group B)

Session 6
MKT540 Marketing Strategy
Restricted Elective (Group B)

Calendar Session 2 intake

Session 1
MGI534 Digital Social Selling
Restricted Elective (Group A)

Session 2
MKT501 Marketing Management
MGI533 Social Platform Marketing

Session 3
MKT525 Digital and Social Media Marketing
Restricted Elective (Group A)

Session 4
MGI535 Search Marketing
Restricted Elective (Group B)

Session 5
MKT540 Marketing Strategy
Restricted Elective (Group B)

Session 6
MGI532 Digital Marketing Analytics
MKT563 Big Data and Marketing Analytics

Calendar Session 3 intake

Session 1
MKT501 Marketing Management
MGI533 Social Platform Marketing

Session 2
MKT525 Digital and Social Media Marketing
Restricted Elective (Group A)

Session 3
MGI534 Digital Social Selling
Restricted Elective (Group A)

Session 4
MKT540 Marketing Strategy
Restricted Elective (Group B)

Session 5
MGI532 Digital Marketing Analytics
MKT563 Big Data and Marketing Analytics

Session 6
MGI535 Search Marketing
Restricted Elective (Group B)

Contact

For further information about courses and subjects outlined in the CSU handbook please contact:

Current students

Future students

The information contained in the CSU Handbook was accurate at the date of publication: September 2019. The University reserves the right to vary the information at any time without notice.

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