Master of Marketing Articulated Set

includes:

Master of Marketing
Graduate Diploma of Marketing [Exit Point Only]
Graduate Certificate in Marketing

Awards

The course includes the following awards:

Graduate Certificate in Marketing GradCertMkt

Graduate Diploma of Marketing GradDipMkt

Master of Marketing MMkt

Availability

Graduate Certificate in Marketing (2317MK)

Online - Bathurst

Master of Marketing (2717MK)

Online - Bathurst

Availability is subject to change, please verify prior to enrolment.

Normal Course Duration

Master of Marketing

Full-time: 1.5 years (or part-time equivalent)

Graduate Diploma of Marketing [Exit Point Only]

Full-time: 1.0 year (or part-time equivalent)

Graduate Certificate in Marketing

Full-time: 0.5 years (or part-time equivalent)

Course duration is the effective time taken to complete a course when studied full-time (full-time equivalent duration). Students are advised to consult the Enrolment Pattern to determine length of study. Not all courses are offered in full-time mode.

Admission Criteria

CSU Admission Policy

Master of Marketing

For entry to the Master of Marketing, applicants are required to have an undergraduate degree from a recognised Australian tertiary institution (or equivalent) and appropriate work experience. Applicants without a tertiary qualification may be admitted to the Graduate Certificate in Marketing on the basis of professional attainment and/or work experience. Upon successful completion of the Graduate Certificate, students will be eligible for admission to the Master of Marketing and receive credit for applicable subjects.

Graduate Certificate in Marketing

Applicants without a tertiary qualification may be admitted to the Graduate Certificate in Marketing on the basis of professional attainment and/or work experience. Upon successful completion of the Graduate Certificate, students will be eligible for admission to the Master of Marketing and receive credit for applicable subjects.

Credit

CSU Credit Policy

Master of Marketing

N/A

Graduate Diploma of Marketing [Exit Point Only]

N/A

Graduate Certificate in Marketing

N/A

Articulation

The Master, Graduate Diploma [Exit Point Only] and Graduate Certificate make up an articulated set of courses and credit is given in each higher level course for the subjects completed in the lower.

Graduation Requirement

Master of Marketing

To graduate students must satisfactorily complete 96 points.

Graduate Diploma of Marketing [Exit Point Only]

To graduate students must satisfactorily complete 64 points.

Graduate Certificate in Marketing

To graduate students must satisfactorily complete 32 points.

Course Structure

Graduate Certificate in Marketing

Core subjects
MKT501 Marketing Management
MKT510 Customer Behaviour

Restricted Electives
Plus two from
MKT513 Social Marketing
MKT520 Managing Product and Service Innovation
MKT525 Digital & Social Media Marketing
MKT550 Global Marketing
MKT561 Services Marketing
MKT570 Integrated Marketing Communications

Master of Marketing

Core subjects
MKT501 Marketing Management
MKT510 Customer Behaviour
MKT540 Marketing Strategy [capstone]
MKT563 Big Data and Marketing Analytics
MKT570 Integrated Marketing Communications

Restricted Electives
Plus four from
MKT513 Social Marketing
MKT520 Managing Product and Service Innovation
MKT525 Digital & Social Media Marketing
MKT550 Global Marketing
MKT561 Services Marketing

Unrestricted Electives
Plus any three Business or Business-related Level 5 subjects from the Faculty of Business, Justice and Behavioural Sciences

Graduate Diploma in Marketing (Exit point only)

Students may elect to exit the course at the Graduate Diploma level by completing:

Core subjects
MKT501 Marketing Management
MKT510 Customer Behaviour

Restricted Electives
Plus six from
MKT513 Social Marketing
MKT520 Managing Product and Service Innovation
MKT525 Digital & Social Media Marketing
MKT540 Marketing Strategy [capstone]
MKT550 Global Marketing
MKT563 Big Data and Marketing Analytics
MKT561 Services Marketing
MKT570 Integrated Marketing Communications

Enrolment Pattern

There is no prescribed enrolment pattern because of the flexibility of the course; however, it is recommended that core subjects are completed first. Additionally, MKT540 Marketing Strategy is a capstone subject and should be attempted towards the end of the Masters degree.

Contact

For further information about courses and subjects outlined in the CSU handbook please contact:

Current students

Future students

The information contained in the CSU Handbook was accurate at the date of publication: September 2019. The University reserves the right to vary the information at any time without notice.

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