ADV105 The Advertising Business (8)

This subject is designed to introduce students to the history and development of advertising in Australia and the effects of globalisation. Students become familiar with the management structures and responsibilities within an agency. By working in teams, students gain an understanding of the theories and implementation of systems and functions of today's advertising and marketing communications companies as well as the procedures and methods responsible for management of a client's affairs.

Availability

Session 2 (60)
On Campus
Bathurst Campus
Online
Bathurst Campus

Continuing students should consult the SAL for current offering details: ADV105. Where differences exist between the Handbook and the SAL, the SAL should be taken as containing the correct subject offering details.

Subject Information

Grading System

HD/FL

Duration

One session

School

School of Communication and Creative Industries

Assumed Knowledge

It is assumed that students will have a knowledge of the role of advertising in marketing and the marketing communications campaign development process. This could be gained from ADV104 Introduction to Advertising.

Learning Outcomes

Upon successful completion of this subject, students should:
  • be able to outline the systems, functions, methods and procedures of an advertising / communications company;
  • be able to work and present as part of an agency team;
  • be able to investigate the history of advertising agencies and the effects of globalisation; and
  • be able to research, collate and analyse information on contemporary advertising agencies / communications organisations.

Syllabus

This subject will cover the following topics:
  • The advertising agency of today
  • The types of marketing communications agencies
  • What clients are looking for
  • Working with a client team
  • Structures, processes and procedures
  • The agency/client relationship
  • Managing clients
  • Developing presentation skills
  • New business pitching

The information contained in the CSU Handbook was accurate at the date of publication: January 2020. The University reserves the right to vary the information at any time without notice.

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