This subject is designed to introduce students to the history and development of advertising in Australia and the effects of globalisation. Students become familiar with the management structures and responsibilities within an agency. By working in teams, students gain an understanding of the theories and implementation of systems and functions of today's advertising and marketing communications companies as well as the procedures and methods responsible for management of a client's affairs.
School of Communication and Creative Industries
It is assumed that students will have a knowledge of the role of advertising in marketing and the marketing communications campaign development process. This could be gained from ADV104 Introduction to Advertising.
The information contained in the CSU Handbook was accurate at the date of publication: January 2020. The University reserves the right to vary the information at any time without notice.