ADV205 Advertising Creative (8)

In this subject students are introduced to theories of creativity and the role of creativity in the advertising environment. The subject covers a range of techniques and tools that advertising creative team members use in their profession. Students learn about the steps in the advertising creative process, including idea generation, concept development, creative strategy and copywriting for a variety of media types.

Availability

Session 2 (60)
On Campus
Bathurst Campus
Online
Bathurst Campus

Continuing students should consult the SAL for current offering details: ADV205. Where differences exist between the Handbook and the SAL, the SAL should be taken as containing the correct subject offering details.

Subject Information

Grading System

HD/FL

Duration

One session

School

School of Communication and Creative Industries

Assumed Knowledge

It is assumed students will have basic understanding of the campaign development process

Learning Outcomes

Upon successful completion of this subject, students should:
  • be able to explain the key principles of creative thinking in an advertising environment;
  • be able to identify the basic steps and stages of the advertising creative process;
  • be able to apply creative techniques and strategies to their work; and
  • be able to demonstrate basic skills in copywriting for a variety of media.

Syllabus

This subject will cover the following topics:
  • What are ideas?
  • Idea generation processes and techniques
  • Telling stories
  • The role of consumer and product research
  • Developing the creative brief
  • The role of copywriters and art directors in agencies
  • Thinking in words and pictures
  • Styles and techniques for different media
  • Executing creative ideas

Indicative Assessment

The following table summarises the assessment tasks for the online offering of ADV205 in Session 2 2019. Please note this is a guide only. Assessment tasks are regularly updated and can also differ to suit the mode of study (online or on campus).

Item Number
Title
Value %
1
Creative spotlight journal
30
2
Creative concepts
40
3
Creative campaign
30

The information contained in the CSU Handbook was accurate at the date of publication: July 2020. The University reserves the right to vary the information at any time without notice.

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