ADV206 Channel Planning (8)

This subject introduces students to the channels of communication used by marketers to reach desired audiences. The subject covers the primary and secondary channels of communication, their strengths and weaknesses, and the foundation techniques used to analyse, assess and evaluate each medium. It encourages strategic evaluation of channels as part of a wider communication plan.

Availability

Session 1 (30)
On Campus
Bathurst Campus
Online
Bathurst Campus

Continuing students should consult the SAL for current offering details: ADV206. Where differences exist between the Handbook and the SAL, the SAL should be taken as containing the correct subject offering details.

Subject Information

Grading System

HD/FL

Duration

One session

School

School of Communication and Creative Industries

Learning Outcomes

Upon successful completion of this subject, students should:
  • be able to demonstrate an understanding of channels of communication used by marketers to reach desired audiences;
  • be able to evaluate strengths weaknesses and application of each medium;
  • be able to demonstrate an understanding of the process involved in selecting marketing communications media; and
  • be able to propose appropriate recommendations for the use of marketing communication media in answer to a specific problem.

Syllabus

This subject will cover the following topics:
  • Channels of marketing communications
  • Analysis of each medium
  • Analysis of communication problems
  • Strategies to answer problems using appropriate channels
  • Creation and presentation of basic communications plan

The information contained in the CSU Handbook was accurate at the date of publication: January 2020. The University reserves the right to vary the information at any time without notice.

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