This subject deepens students' understandings of marketing communications channels by developing insight into consumer engagement with channels and the application of insights to media choices. Recommendations including budget allocation, campaign timeframes, media ideas, media partners, and campaign evaluation are developed for both documented and physical presentations.
School of Communication and Creative Industries
It is assumed that students would have an understanding of the advertising process and the role of media in marketing communications. This could be gained from ADV104 Introduction to Advertising.
It is also assumed that students will have a knowledge of channel planning and the media landscape. This could be gained from ADV206 Channel Planning.
The information contained in the CSU Handbook was accurate at the date of publication: October 2020. The University reserves the right to vary the information at any time without notice.