The increasing availability of data provides opportunities to support evidence-based business decision-making. Students will be introduced to a range of data sources and analytical tools currently used in industry such as social networks and media. Students will also be asked to apply analytic models to create insight and from this insight develop ideas for further analysis.
School of Management and Marketing
Undergraduate students only.
The information contained in the CSU Handbook was accurate at the date of publication: January 2020. The University reserves the right to vary the information at any time without notice.