BUS306 Business Scenario Solutions (8)

Today's organisations operate in a market place where change occurs at a magnitude and duration that has not been seen before. The role of information, globalisation and the global digital economy now sees worldwide events quickly translated into our local economy. Business scenario planning is about implementing processes that allow businesses to source some certainty or predictability in an uncertain world. Scenario planning links with strategic management and involves developing differing scenarios; interpreting signals and then reframing these signals into the strategy and future plans of the business. Scenario planning covers all aspects of the business operations - people, finance, operations, stakeholders, customers, government, and looks at all signals large and small. This subject develops a framework for undertaking business scenario planning. It includes defining a business scenario, examining different planning methods used, identifying the principles of scenario planning, and reviewing how these principles link with business strategy.

No offerings have been identified for this subject in 2020.

Where differences exist between the Handbook and the SAL, the SAL should be taken as containing the correct subject offering details.

Subject Information

Grading System

HD/FL

Duration

One session

School

School of Management and Marketing

Enrolment Restrictions

Undergraduate students.

Assumed Knowledge

BUS204 or MKT230

Learning Outcomes

Upon successful completion of this subject, students should:
  • be able to utilise appropriate sources of data;
  • be able to apply theoretical models of forecasting to predict trends;
  • be able to interpret market based signals and their likely impact on an organisation;
  • be able to critically analyse the impact of crisis conditions and develop responses to sudden market changes; and
  • be able to justify decisions based on market data and make reasoned recommendations.

Syllabus

This subject will cover the following topics:
  • what is scenario planning?
  • the principles of scenario planning;
  • business scenario planning methods;
  • problem based solutions and what questions to ask;
  • the past, the present, uncertainty and assumptions;
  • data sources and turning information into knowledge; and
  • scenario planning and business strategy.

The information contained in the CSU Handbook was accurate at the date of publication: July 2020. The University reserves the right to vary the information at any time without notice.

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