Today's organisations operate in a market place where change occurs at a magnitude and duration that has not been seen before. The role of information, globalisation and the global digital economy now sees worldwide events quickly translated into our local economy. Business scenario planning is about implementing processes that allow businesses to source some certainty or predictability in an uncertain world. Scenario planning links with strategic management and involves developing differing scenarios; interpreting signals and then reframing these signals into the strategy and future plans of the business. Scenario planning covers all aspects of the business operations - people, finance, operations, stakeholders, customers, government, and looks at all signals large and small. This subject develops a framework for undertaking business scenario planning. It includes defining a business scenario, examining different planning methods used, identifying the principles of scenario planning, and reviewing how these principles link with business strategy.
School of Management and Marketing
BUS204 or MKT230
The information contained in the CSU Handbook was accurate at the date of publication: January 2020. The University reserves the right to vary the information at any time without notice.