This subject introduces key practical and theoretical aspects of strategic business decision making. Students will understand how an organisation's mission, strategies and objectives provide an overarching framework for the development of the planning process. Students will undertake an in-depth situational analysis; considering theoretical business models such as sustainable competitive advantage and current industry trends. This approach allows for the development of innovative and entrepreneurial ways of thinking as well as knowledge and skills in the areas of strategic analysis, strategic choice and strategic implementation.
School of Management and Marketing
BUS204 and BUS306
The information contained in the CSU Handbook was accurate at the date of publication: January 2020. The University reserves the right to vary the information at any time without notice.