CCI552 Developing Media Relationships (2)

This subject provides students with an introduction to the fundamental theory and practice of establishing and maintaining effective and valuable relationships with media partners. It situates media relationship building within existing strategic goals of the organisation. The subject includes targeted development of content for media agencies. This subject is designed with adaptable delivery models, which may include combinations of condensed online sessions and one-off workshops.

Availability

Micro Session 2 (32)
Online
Wagga Wagga Campus
Micro Session 4 (52)
Online
Wagga Wagga Campus

Continuing students should consult the SAL for current offering details: CCI552. Where differences exist between the Handbook and the SAL, the SAL should be taken as containing the correct subject offering details.

Subject Information

Grading System

HD/FL

Duration

One session

School

School of Communication and Creative Industries

Enrolment Restrictions

This subject is not available to students who have completed subject COM233.

Subject Relationships

COM233 Shares similar content

Incompatible Subjects

COM233

Learning Outcomes

Upon successful completion of this subject, students should:
  • be able to identify strategies for maintaining and adding value to media relationships;
  • be able to recognise and understand potential media partners within contemporary practice; and
  • be able to research, plan and pitch content to media partners.

Syllabus

This subject will cover the following topics:
  • Creating value within relationships
  • Adding value through partnering
  • Resolving issues in relationships and partnerships
  • Researching, planning and executing pitches

Contact

For further information about courses and subjects outlined in the CSU handbook please contact:

Current students

Future students

The information contained in the CSU Handbook was accurate at the date of publication: November 2019. The University reserves the right to vary the information at any time without notice.

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