This subject provides students with an introduction to the fundamental theory and practice of establishing and maintaining effective and valuable relationships with media partners. It situates media relationship building within existing strategic goals of the organisation. The subject includes targeted development of content for media agencies. This subject is designed with adaptable delivery models, which may include combinations of condensed online sessions and one-off workshops.
HD/FL
One session
School of Communication and Creative Industries
This subject is not available to students who have completed subject COM233.
COM233 Shares similar content
COM233
The information contained in the CSU Handbook was accurate at the date of publication: October 2020. The University reserves the right to vary the information at any time without notice.