This subject provides students with an introduction to the fundamental theory and practice of establishing and maintaining effective and valuable relationships with clients and media partners. It situates relationship building within a contemporary media organisation environment. The subject explores how to build and maintain sales relationships within professional parameters and expectations in a range of contexts.
School of Communication and Creative Industries
The information contained in the CSU Handbook was accurate at the date of publication: January 2020. The University reserves the right to vary the information at any time without notice.