COM233 Media Relationships and Partnerships (8)

This subject provides students with an introduction to the fundamental theory and practice of establishing and maintaining effective and valuable relationships with clients and media partners. It situates relationship building within a contemporary media organisation environment. The subject explores how to build and maintain sales relationships within professional parameters and expectations in a range of contexts.


Session 2 (60)
On Campus
Bathurst Campus
Bathurst Campus

Continuing students should consult the SAL for current offering details: COM233. Where differences exist between the Handbook and the SAL, the SAL should be taken as containing the correct subject offering details.

Subject Information

Grading System



One session


School of Communication and Creative Industries

Assumed Knowledge


Learning Outcomes

Upon successful completion of this subject, students should:
  • be able to demonstrate the fundamentals of media relationships;
  • be able to identify strategies for maintaining and adding value to media relationships;
  • be able to recognise and understand potential media partners within contemporary practice; and
  • be able to research, plan and execute a pitch presentation.


This subject will cover the following topics:
  • Selling philosophies and models
  • Professional practice relationships
  • Relationship strategies
  • Creating value within relationships
  • Communication styles
  • Professional practice partnerships
  • Adding value through partnering
  • Resolving issues in relationships and partnerships
  • Managing self and others
  • Researching, planning and executing pitches

Indicative Assessment

The following table summarises the assessment tasks for the online offering of COM233 in Session 2 2019. Please note this is a guide only. Assessment tasks are regularly updated and can also differ to suit the mode of study (online or on campus).

Item Number
Value %
Media relationship journal
Partner prospecting presentations
Partner solutions pitch

The information contained in the CSU Handbook was accurate at the date of publication: July 2020. The University reserves the right to vary the information at any time without notice.