COM236 Event Management (8)

This subject develops students' ability to plan and stage an event, emphasising the strategic value of events and the importance of planning at every stage. This subject provides students with sound knowledge of event management processes and a broad range of event-related skills. Students learn how to work independently to make operational event management decisions. Students completing the subject will be able to work in the diverse events industry, both in the planning and delivery of events.

Availability

Session 2 (60)
On Campus
Bathurst Campus
Online
Bathurst Campus

Continuing students should consult the SAL for current offering details: COM236. Where differences exist between the Handbook and the SAL, the SAL should be taken as containing the correct subject offering details.

Subject Information

Grading System

HD/FL

Duration

One session

School

School of Communication and Creative Industries

Assumed Knowledge

Students should have a basic knowlegde of PR and strategies equal to COM116.

Learning Outcomes

Upon successful completion of this subject, students should:
  • be able to apply strategic planning and project management skills in executing a real or simulated event;
  • be able to develop an event from inception through to evaluation;
  • be able to devise and implement message strategies to communicate to stakeholders through an event; and
  • be able to demonstrate evidence-based decision making in a team context.

Syllabus

This subject will cover the following topics:
  • Principles, practices and processes of strategic event management
  • Project management
  • Aligning events to public relations and organisational goals
  • Communication components of events
  • Technical and operational skills to stage an event
  • Evaluation and reflection strategies
  • Evidence-based decision making in a team context
  • Risk assessment and analysis

Indicative Assessment

The following table summarises the assessment tasks for the online offering of COM236 in Session 2 2019. Please note this is a guide only. Assessment tasks are regularly updated and can also differ to suit the mode of study (online or on campus).

Item Number
Title
Value %
1
Event proposal
20
2
Event audience profile
30
3
Event report
50

The information contained in the CSU Handbook was accurate at the date of publication: July 2020. The University reserves the right to vary the information at any time without notice.

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