COM540 Corporate Culture, Stakeholder and Change Communication (16)

Understanding of organisational culture and change are essential for organisational communication professionals. This subject critically examines external pressures to change, such as sustainability, employee and community engagement, demographics, responsibility, reputation and gaining competitive advantage. It explores methods used by organisations to identify, meet and manage stakeholder expectations. It explores and critiques concepts of corporate culture, and the implications of organisational change for organisational communication professionals. Students explore principles, theory and case studies of contemporary practice and strategies for meeting and managing stakeholder expectations.

Availability

Session 3 (90)
Online
Bathurst Campus

Continuing students should consult the SAL for current offering details: COM540. Where differences exist between the Handbook and the SAL, the SAL should be taken as containing the correct subject offering details.

Subject Information

Grading System

HD/FL

Duration

One session

School

School of Communication and Creative Industries

Incompatible Subjects

COM532

Learning Outcomes

Upon successful completion of this subject, students should:
  • Demonstrate advanced knowledge of the role of communication in organisational culture and organisational change
  • Demonstrate cognitive skills to critically evaluate theories and contemporary communication practice concerning organisational culture
  • Demonstrate ability to identify and critically evaluate stakeholder theory and practice, and external pressures on organisations, and develop strategies intended to support and effect organisational change

Syllabus

This subject will cover the following topics:
  • Corporate culture: concepts and approaches
  • Organisational change: context and issues
  • Stakeholder communication: consultation, engagement and adaptation
  • Contemporary expectations and challenges for professional communicators
  • Planning and developing strategies for change

Indicative Assessment

The following table summarises the assessment tasks for the online offering of COM540 in Session 2 2019. Please note this is a guide only. Assessment tasks are regularly updated and can also differ to suit the mode of study (online or on campus).

Item Number
Title
Value %
1
Corporate culture analysis
30
2
Stakeholder engagement
40
3
Challenges for professional communicators
30

The information contained in the CSU Handbook was accurate at the date of publication: July 2020. The University reserves the right to vary the information at any time without notice.

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