GRP223 Strategic Thinking in Design (8)

This subject will examine and explore the role of graphic design in the commercial environment, the strategic considerations required and the ongoing implications design decisions can have on businesses.


Session 1 (30)
Wagga Wagga Campus

Continuing students should consult the SAL for current offering details: GRP223. Where differences exist between the Handbook and the SAL, the SAL should be taken as containing the correct subject offering details.

Subject Information

Grading System



One session


School of Communication and Creative Industries

Learning Outcomes

Upon successful completion of this subject, students should:
  • be able to resolve design briefs with an understanding of the interconnectedness and implications of design decisions
  • be able to demonstrate strategic thinking to create design solutions in-line with specific requirements
  • be able to choose appropriate computer software and production techniques
  • be able to apply creative, theoretical and technical skills already acquired in the creation of computer based design solutions
  • be able to take artwork to pre-press, print ready stage; understanding spot colour, two colour and four colour printing processes.


This subject will cover the following topics:
  • Client, stakeholder, consumer
  • The design process and planning in a commercial context: understanding a brief, making strategic design choices, project and time management
  • Introduction to multiple page documents
  • Use and implications of software and technology within the graphic design industry
  • Pre-press and printing production processes

Indicative Assessment

The following table summarises the assessment tasks for the online offering of GRP223 in Session 1 2019. Please note this is a guide only. Assessment tasks are regularly updated and can also differ to suit the mode of study (online or on campus).

Item Number
Value %
Museum strategic design
Career design
Strategic campaign and presentation

The information contained in the CSU Handbook was accurate at the date of publication: February 2020. The University reserves the right to vary the information at any time without notice.