During this subject students will learn the latest methods, techniques and tools for improving their organisation's search marketing and brand building efforts. They will analyse how different campaigns work and create a search marketing plan that incorporates a Search Engine Optimisation (SEO) strategy and a Pay Per Clicks (PPC) campaign.
School of Management and Marketing
Only available to students enrolled in IT Masters relevant courses.
The information contained in the CSU Handbook was accurate at the date of publication: October 2020. The University reserves the right to vary the information at any time without notice.