MGT330 Business Strategy (8)

This is a capstone subject. Successful completion of the assignments will require that students draw on material and concepts studied in prior subjects. The subject focuses on the strategic planning function in an organisation. There is consideration of the audit of the organisation's internal resources and of the external factors which impact upon strategic decision making. The formulation of strategic alternatives which mesh with the organisations current environment and then selection of the most effective are also examined. The implementation of strategic plans and their evaluation is the final section.

Availability

Session 2 (60)
On Campus
Albury-Wodonga Campus
Bathurst Campus
CSU Study Centre Melbourne
CSU Study Centre Sydney
Wagga Wagga Campus
Online
Albury-Wodonga Campus
Session 3 (90)
Online
Albury-Wodonga Campus

Continuing students should consult the SAL for current offering details: MGT330. Where differences exist between the Handbook and the SAL, the SAL should be taken as containing the correct subject offering details.

Subject Information

Grading System

HD/FL

Duration

One session

School

School of Management and Marketing

Enrolment Restrictions

Available to undergraduate students only

Assumed Knowledge

MGT100 or MGT210.
This subject brings together many aspects of the various discipline based studies. It is recommended that this subject is studied towards the end of your course.

Learning Outcomes

Upon successful completion of this subject, students should:
  • be able to identify and examine underlying assumptions that underpin strategic management;
  • be able to apply and critically analyse strategic management concepts and models;
  • be able to reflect on learning, and integrate prior knowledge and skills, to develop strategic recommendations; and
  • be able to evaluate alternative courses of strategic action to justify choices of select/implement/monitor strategies for organisations.

Syllabus

This subject will cover the following topics:
  • An introduction to the study of policy formulation
  • The corporate mission and goals or objectives
  • Internal resource audits
  • Assessment of the external environment
  • Strategy evaluation and development
  • Strategy implementation
  • Business decision-making in the areas of production, marketing, finance, and human resource management in a competitive environment

Indicative Assessment

The following table summarises the assessment tasks for the online offering of MGT330 in Session 2 2019. Please note this is a guide only. Assessment tasks are regularly updated and can also differ to suit the mode of study (online or on campus).

Item Number
Title
Value %
1
Online test
10
2
Strategic analysis report
40
3
Strategic evaluation and implementation report
50

The information contained in the CSU Handbook was accurate at the date of publication: July 2020. The University reserves the right to vary the information at any time without notice.

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