MGT529 Small Business Strategic Plan (8)

This subject examines how small business functional areas such as operations, human resources, marketing and finance can be integrated to achieve business goals and objectives. The role of strategy and how strategic business plans are implemented, controlled and evaluated is an important component of the subject. Students will also identify the key benefits and limitations of strategic management within a small business context.

No offerings have been identified for this subject in 2020.

Where differences exist between the Handbook and the SAL, the SAL should be taken as containing the correct subject offering details.

Subject Information

Grading System

HD/FL

Duration

One session

School

School of Management and Marketing

Enrolment Restrictions

Not available to students who have completed MGT510 or MGT573.

Learning Outcomes

Upon successful completion of this subject, students should:
  • be able to develop informed perspectives of small business strategy;
  • be able to apply relevant strategic frameworks, models and processes that assist the formulation of business strategy;
  • be able to understand and evaluate the importance of engaging internal and external stakeholders in the strategic management process;
  • be able to differentiate the role of each function of the small business and link its role into a holistic strategic plan;
  • be able to critique the role of ethics and corporate social responsibility in the strategic management process;
  • examine and evaluate the strategic capabilities of competitors;
  • be able to develop a strategic plan for your small business setting.

Syllabus

This subject will cover the following topics:

Conceptual foundation of strategic management

Developing a framework for strategic management

Analysing the internal and external environment

Amending the strategic context

Implementing strategy

Leadership and management requirements of change

Small Business case study

The information contained in the CSU Handbook was accurate at the date of publication: October 2020. The University reserves the right to vary the information at any time without notice.

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