This subject examines how small business functional areas such as operations, human resources, marketing and finance can be integrated to achieve business goals and objectives. The role of strategy and how strategic business plans are implemented, controlled and evaluated is an important component of the subject. Students will also identify the key benefits and limitations of strategic management within a small business context.
No offerings have been identified for this subject in 2020.
HD/FL
One session
School of Management and Marketing
Not available to students who have completed MGT510 or MGT573.
Conceptual foundation of strategic management
Developing a framework for strategic management
Analysing the internal and external environment
Amending the strategic context
Implementing strategy
Leadership and management requirements of change
Small Business case study
The information contained in the CSU Handbook was accurate at the date of publication: October 2020. The University reserves the right to vary the information at any time without notice.