Social media and digital marketing is now embedded in many organisations ranging from SME to global companies. Individuals also have a vested interest in communicating their personal brand for commercial benefit through online tools. This subject is designed to provide an introduction to the world of digital and social media marketing, and help students to develop strategic and tactical skills that are required by industry. Students will examine how communication practices influence company motivations for creating a digital marketing strategy and the tactics to embed message across various networks. Further, students will learn how to assess the way digital technologies can be used in personal and professional settings. Students will also examine how digital technologies and social marketing tools comply with legal requirements and engage with ethical guidelines. Finally, students will explore key issues in measuring and evaluating social and digital media campaigns.
School of Management and Marketing
The information contained in the CSU Handbook was accurate at the date of publication: January 2020. The University reserves the right to vary the information at any time without notice.