This subject is an introduction to the principles of market and business research methods. The aim of this subject is to develop the basic skills needed to complete research projects. The subject begins with an overview of the research design process. The subject then addresses fundamental qualitative and quantitative research issues including data measurement, collection and analysis. Finally, report writing is addressed in this subject.
School of Management and Marketing
Not for students who have completed TRM230
The following table summarises the assessment tasks for the online offering of MKT230 in Session 1 2019. Please note this is a guide only. Assessment tasks are regularly updated and can also differ to suit the mode of study (online or on campus).
The information contained in the CSU Handbook was accurate at the date of publication: July 2020. The University reserves the right to vary the information at any time without notice.