Strong brands are key assets for companies. This subject will focus on the management of brands, including developing brands that resonate with consumers, building brand equity, measuring brand performance and managing brands over time. It has been designed to provide students with the capabilities to evaluate, design and make recommendations for branding programs across a diverse range of large and small organisations.
School of Management and Marketing
The following table summarises the assessment tasks for the online offering of MKT235 in Session 2 2019. Please note this is a guide only. Assessment tasks are regularly updated and can also differ to suit the mode of study (online or on campus).
The information contained in the CSU Handbook was accurate at the date of publication: October 2020. The University reserves the right to vary the information at any time without notice.