Provides the foundation for venturing into sport enterprises globally through an in-depth study of the sport industries, and the political, cultural and economic features of Asia, Europe and the US, as well as international trading regulations. Students will also learn to analyse and assess the economic impact of sport. Assumed knowledge in this subject is equivalent to that covered in MKT501.
No offerings have been identified for this subject in 2020.
HD/FL
One session
International School of Business and Partnerships
MBA (Sport Management) students only
1. Understanding the Sport Industry 2. Principles of Sport Marketing 3. Sport Product Development 4. International Sport Business 5. Asian Sport Business 6. Economic Impact of Sport in Society 7. Sport Marketing Research 8. Financing Sport 9. Analysis of Factors that Influence Sport and Business
The information contained in the CSU Handbook was accurate at the date of publication: October 2020. The University reserves the right to vary the information at any time without notice.