Managing Business Relationships provides students with an understanding of the nature, structure and distinguishing characteristics of business-to-business markets in comparison to consumer markets. This subject presents a framework for understanding business-to-business buying behaviour and for developing relational marketing strategies that create and deliver value to targeted business-to-business markets and customers.
School of Management and Marketing
Postgraduate students only
The information contained in the CSU Handbook was accurate at the date of publication: January 2020. The University reserves the right to vary the information at any time without notice.