This subject examines a variety of tourism policy and planning issues that will influence the successful development, management and marketing of tourism organisations and destinations. The subject builds on the understanding that tourism systems are incredibly complex and to survive, must make a number of tactical decisions about the product markets in which they choose to compete, and as such, must adopt a policy driven approach to tourism. The subject examines the role tourism policy plays in assisting these decisions.
No offerings have been identified for this subject in 2020.
HD/FL
One session
School of Management and Marketing
- the complexity of tourism systems, the need for and the challenges of planning - demand generators and the role they play in the success of tourism - spatial considerations in tourism planning, access, market access, distance decay - strategic thinking in tourism - evaluating tourism resources and the types of tourism development - developing and capitalising on sustainable competitive advantages - the roles of government in shaping tourism policy - the politics of tourism - the role played by international tourism agreements in the development of tourism - the globalisation of tourism
The information contained in the CSU Handbook was accurate at the date of publication: October 2020. The University reserves the right to vary the information at any time without notice.