Master of Marketing
Graduate Diploma of Marketing [Exit Point Only]
Graduate Certificate in Marketing
Graduate Certificate in Marketing GradCertMkt
Graduate Diploma of Marketing GradDipMkt
Master of Marketing MMkt
Online - Bathurst
Online - Bathurst
Availability is subject to change, please verify prior to enrolment.
Course duration referenced below is the effective time taken to complete a course when studied full time (full time equivalent duration). At Charles Sturt the standard calendar refers to 32 points a session over a 2 session calendar year. The Actual Duration is the time taken to complete the course following the prescribed enrolment pattern. A course's actual duration can be affected by the session calendar (number of sessions undertaken per year) and/or mode (full time, part time or mixed) and credit packages which may have been granted unpon admission. Therefore, depending on the prescribed enrolment pattern, mode, calendar utilised and credit awarded a course may take less time or more time to complete than the duration noted as full time equivalent years. Students are advised to consult the Enrolment Pattern to determine the actual duration of study.
Full-time: 1.5 years (or part-time equivalent)
Full-time: 1.0 year (or part-time equivalent)
Full-time: 0.5 years (or part-time equivalent)
For entry to the Master of Marketing, applicants are required to have an undergraduate degree from a recognised Australian tertiary institution (or equivalent) and appropriate work experience. Applicants without a tertiary qualification may be admitted to the Graduate Certificate in Marketing on the basis of professional attainment and/or work experience. Upon successful completion of the Graduate Certificate, students will be eligible for admission to the Master of Marketing and receive credit for applicable subjects.
Applicants without a tertiary qualification may be admitted to the Graduate Certificate in Marketing on the basis of professional attainment and/or work experience. Upon successful completion of the Graduate Certificate, students will be eligible for admission to the Master of Marketing and receive credit for applicable subjects.
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The Master, Graduate Diploma [Exit Point Only] and Graduate Certificate make up an articulated set of courses and credit is given in each higher level course for the subjects completed in the lower.
To graduate students must satisfactorily complete 96 points.
To graduate students must satisfactorily complete 64 points.
To graduate students must satisfactorily complete 32 points.
Graduate Certificate in Marketing
Core subjects
MKT501 Marketing Management
MKT510 Customer Behaviour
Restricted Electives
Plus two from
MKT513 Social Marketing
MKT520 Managing Product and Service Innovation
MKT525 Digital & Social Media Marketing
MKT550 Global Marketing
MKT561 Services Marketing
MKT570 Integrated Marketing Communications
Master of Marketing
Core subjects
MKT501 Marketing Management
MKT510 Customer Behaviour
MKT540 Marketing Strategy [capstone]
MKT563 Big Data and Marketing Analytics
MKT570 Integrated Marketing Communications
Restricted Electives
Plus four from
MKT513 Social Marketing
MKT520 Managing Product and Service Innovation
MKT525 Digital & Social Media Marketing
MKT550 Global Marketing
MKT561 Services Marketing
Unrestricted Electives
Plus any three Business or Business-related Level 5 subjects from the Faculty of Business, Justice and Behavioural Sciences
Graduate Diploma in Marketing (Exit point only)
Students may elect to exit the course at the Graduate Diploma level by completing:
Core subjects
MKT501 Marketing Management
MKT510 Customer Behaviour
Restricted Electives
Plus six from
MKT513 Social Marketing
MKT520 Managing Product and Service Innovation
MKT525 Digital & Social Media Marketing
MKT540 Marketing Strategy [capstone]
MKT550 Global Marketing
MKT563 Big Data and Marketing Analytics
MKT561 Services Marketing
MKT570 Integrated Marketing Communications
There is no prescribed enrolment pattern because of the flexibility of the course; however, it is recommended that core subjects are completed first. Additionally, MKT540 Marketing Strategy is a capstone subject and should be attempted towards the end of the Masters degree.
The information contained in the CSU Handbook was accurate at the date of publication: May 2021. The University reserves the right to vary the information at any time without notice.