CCI552 Developing Media Relationships (2)

This subject provides students with an introduction to the fundamental theory and practice of establishing and maintaining effective and valuable relationships with media partners. It situates media relationship building within existing strategic goals of the organisation. The subject includes targeted development of content for media agencies. This subject is designed with adaptable delivery models, which may include combinations of condensed online sessions and one-off workshops.


Micro Session 4 (52)
Wagga Wagga Campus

Continuing students should consult the SAL for current offering details: CCI552. Where differences exist between the Handbook and the SAL, the SAL should be taken as containing the correct subject offering details.

Subject Information

Grading System



One session


School of Communication and Creative Industries

Enrolment Restrictions

This subject is not available to students who have completed subject COM233.

Subject Relationships

COM233 Shares similar content

Incompatible Subjects


Learning Outcomes

Upon successful completion of this subject, students should:
  • be able to identify strategies for maintaining and adding value to media relationships;
  • be able to recognise and understand potential media partners within contemporary practice; and
  • be able to research, plan and pitch content to media partners.


This subject will cover the following topics:
  • Creating value within relationships
  • Adding value through partnering
  • Resolving issues in relationships and partnerships
  • Researching, planning and executing pitches

Indicative Assessment

The following table summarises the assessment tasks for the online offering of CCI552 in Micro 4 2020. Please note this is a guide only. Assessment tasks are regularly updated and can also differ to suit the mode of study (online or on campus).

Item Number
Value %
Strategic media relations plan

The information contained in the CSU Handbook was accurate at the date of publication: May 2021. The University reserves the right to vary the information at any time without notice.