This subject develops student understanding of external communication strategies. Students examine common forms of corporate public communication including websites, social media, press releases, and media announcements with a view to developing basic skills in each of these areas and executing external communication strategies to support wider strategic objectives. This subject is designed with adaptable delivery models, which may include combinations of condensed online sessions and one-off workshops.
School of Communication and Creative Industries
The following table summarises the assessment tasks for the online offering of CCI553 in Micro 6 2020. Please note this is a guide only. Assessment tasks are regularly updated and can also differ to suit the mode of study (online or on campus).
The information contained in the CSU Handbook was accurate at the date of publication: May 2021. The University reserves the right to vary the information at any time without notice.