COM133 Spotlight on Strategic Communication (8)

The subject introduces students to the discipline of strategic communication by addressing three important questions: what is strategic communication?; what is its role in society?; and, how is communication planned, produced and executed? This subject explores the processes that inform professional communication for purpose and impact.

Availability

Session 2 (60)
On Campus
Bathurst Campus
Online
Bathurst Campus

Continuing students should consult the SAL for current offering details: COM133. Where differences exist between the Handbook and the SAL, the SAL should be taken as containing the correct subject offering details.

Subject Information

Grading System

HD/FL

Duration

One session

School

School of Information and Communication Studies

Learning Outcomes

Upon successful completion of this subject, students should:
  • be able to articulate the history, context and purpose of strategic communication;
  • be able to demonstrate the fundamental skills of a strategic communicator;
  • be able to follow a basic process for developing strategic communication; and
  • be able to generate ideas and information to execute the communication planning cycle.

Syllabus

This subject will cover the following topics:
  • Orientation and introduction to the profession
  • History of strategic communication
  • Contexts of practice (intersections with content creation and News and Media)
  • Media Ecosystem
  • Legislative frameworks and regulations
  • Strategic communication process
  • Fundamental skills for working in strategic communication
  • Resources and constraints
  • Career possibilities
  • Reflecting on professional practice

The information contained in the CSU Handbook was accurate at the date of publication: June 2022. The University reserves the right to vary the information at any time without notice.

Back