COM243 Exploring Your Specialisation (8)

This subject provides students with the knowledge, skills and abilities required to understand the commonalities and differences between the specialisations of strategic communication, news and media, and design and content creation. Students apply the communication planning cycle to a variety of interdisciplinary contexts to develop their understanding of practice. This subject builds on the foundational knowledge developed through completing first year subjects. 

No offerings have been identified for this subject in 2022.

Where differences exist between the Handbook and the SAL, the SAL should be taken as containing the correct subject offering details.

Subject Information

Grading System

HD/FL

Duration

One session

School

School of Information and Communication Studies

Learning Outcomes

Upon successful completion of this subject, students should:
  • be able to understand how to plan and manage the production of communication content;
  • be able to demonstrate and understanding of, and apply communication planning cycle;
  • be able to explain the commonalities and differences between each specialisation; and
  • be able to reflect on and review their developing understanding of practice.

Syllabus

This subject will cover the following topics:
  • Societal contexts
  • The communication planning cycle: An interdisciplinary approach
  • Undertaking insightful research
  • Strategy and planning
  • Planning culturally appropriate communication
  • Implementation: Actioning your plan
  • Understanding optimisation, evaluation and learnings
  • Technical skills
  • Strategic communication
  • News and media
  • Design and content creation

The information contained in the CSU Handbook was accurate at the date of publication: June 2022. The University reserves the right to vary the information at any time without notice.

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