During this subject students will learn the latest methods, techniques and tools for improving their organisation's search marketing and brand building efforts. They will analyse how different campaigns work and create a search marketing plan that incorporates a Search Engine Optimisation (SEO) strategy and a Pay Per Clicks (PPC) campaign.
HD/FL
One session
School of Business
Only available to students enrolled in IT Masters relevant courses.
The following table summarises the assessment tasks for the online offering of MGI535 in Session 2 2021. Please note this is a guide only. Assessment tasks are regularly updated and can also differ to suit the mode of study (online or on campus).
The information contained in the CSU Handbook was accurate at the date of publication: June 2022. The University reserves the right to vary the information at any time without notice.