Marketing is about markets and people. Students will examine different types of markets and the interactions of clients, business customers and end consumers within those markets. The purpose of this subject is to introduce students to the principles of marketing strategy by exploring how organisations adapt their marketing activities in response to needs and wants at the individual, organisational and societal level. The subject also explores the impact of societal and cultural elements on both people and marketing practice.
HD/FL
One session
School of Business
Not available to students who have completed MKT210
The following table summarises the assessment tasks for the online offering of MKT110 in Session 3 2021. Please note this is a guide only. Assessment tasks are regularly updated and can also differ to suit the mode of study (online or on campus).
The information contained in the CSU Handbook was accurate at the date of publication: June 2022. The University reserves the right to vary the information at any time without notice.