MKT587 A Deeper Dive Into Marketing Practice (8)

Marketers need to be adaptive and be able to apply their skills and knowledge in a range of contexts. In this subject, students will take a deep dive into several important marketing contexts. In each context, students will be asked to critically examine the marketplace, recognise opportunities, and select and apply appropriate marketing theories, justifying their choices. Students will also be asked to address specific issues, and create and communicate, appropriate, imaginative and engaging market-based solutions.

No offerings have been identified for this subject in 2022.

Where differences exist between the Handbook and the SAL, the SAL should be taken as containing the correct subject offering details.

Subject Information

Grading System

HD/FL

Duration

One session

School

School of Management and Marketing

Enrolment Restrictions

Postgraduate students only

Assumed Knowledge

MKT501, MKT510

Learning Outcomes

Upon successful completion of this subject, students should:
  • be able to engage in research skills to collect, collate and use secondary data as evidence to support their argument;
  • be able to utilise their expertise to interpret and assess the impact of marketplace factors on marketing practice;
  • be able to critically analyse essential marketing capabilities, skills and knowledge necessary for effective strategy development in different marketing contexts;
  • be able to evaluate key marketing frameworks and theories and to communicate coherent and theoretically rigorous arguments about how and when these theories can be applied; and
  • be able to communicate in a range of mediums to a diverse group of stakeholders and audiences.

Syllabus

This subject will cover the following topics:
  • Modules for theoretical frameworks
  • Modules for contexts- applying with specific scenarios of markets, industries and consumer groups

The information contained in the CSU Handbook was accurate at the date of publication: June 2022. The University reserves the right to vary the information at any time without notice.

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