Marketers need to be adaptive and be able to apply their skills and knowledge in a range of contexts. In this subject, students will take a deep dive into several important marketing contexts. In each context, students will be asked to critically examine the marketplace, recognise opportunities, and select and apply appropriate marketing theories, justifying their choices. Students will also be asked to address specific issues, and create and communicate, appropriate, imaginative and engaging market-based solutions.
No offerings have been identified for this subject in 2022.
HD/FL
One session
School of Management and Marketing
Postgraduate students only
MKT501, MKT510
The information contained in the CSU Handbook was accurate at the date of publication: June 2022. The University reserves the right to vary the information at any time without notice.