STC200 Strategic Communication Perspectives 1 (8)

This subject introduces students knowledge, skills and abilities to design and create a strategic communication solution to achieve specific objectives. Students learn how to conceptualise, plan, design, resource and evaluate a communication strategy to reach a particular audience. Students learn the importance of relationship and issues management in implementing a communication strategy.

No offerings have been identified for this subject in 2022.

Where differences exist between the Handbook and the SAL, the SAL should be taken as containing the correct subject offering details.

Subject Information

Grading System

HD/FL

Duration

One session

School

School of Information and Communication Studies

Learning Outcomes

Upon successful completion of this subject, students should:
  • be able to conceptualise, plan, resource and implement a communication strategy;
  • be able to demonstrate evidence of implementing, reflecting and evaluating communication strategy;
  • be able to undertake research and discern information to develop evidence-based strategy;
  • be able to demonstrate approaches to managing professional relationships and issues; and
  • be able to demonstrate the interpersonal and communication skills of a strategic communicator.

Syllabus

This subject will cover the following topics:
  • The strategic communication planning cycle
  • Building the skills of a strategic communication professional
  • Recognising ethical and legal issues relating to strategic communication
  • Understanding a client brief
  • Understanding the role of research to inform strategy
  • Understanding your audience
  • Understanding the broad media landscape

Special Resources

  • Smart phone
  • Editing software
  • Video studio
  • Sound booth
  • Video camera with tripods
  • Microphone
  • Drones
  • Audio recorders

The information contained in the CSU Handbook was accurate at the date of publication: June 2022. The University reserves the right to vary the information at any time without notice.

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