The course is designed for managers who wish to develop their competence in marketing management. The course will enable students to analyse complex marketing situations by applying appropriate framework and theories; develop and use appropriate information systems, including market research and financial data, in decision making; and develop and implement a strategic marketing plan for products or markets for which they are responsible.
Normal course duration
1 year (2 sessions)
Applicants are required to have an undergraduate degree from a recognised Australian tertiary institution or a qualification deemed to be equivalent.
Applicants with other academic and/or professional qualifications and/or work experience acceptable to the University will be considered.
Credit for previous study
Credit is not available for this course. However, if a student can demonstrate competence in up to two subjects by virtue of previous studies in recognised award courses, the student may apply to the Course Coordinator to substitute other subjects. Unlike credit, substitution does not reduce the number of subjects required to complete the course.
To graduate, students must satisfactorily complete four compulsory eight-point subjects to qualify for graduation.
Session 1 (Autumn)
MKT530 Marketing Management
MKT560 Organisational and Marketing Research
Session 2 (Spring)
MKT510 Consumer and Organisational Buyer Behaviour
MKT570 Strategic Market Communications
Dr Denise Jarratt
School of Marketing & Management
Telephone (063) 38 4293
Facsimile (063) 38 4769
Last revised: 3 January 1996