1996 Undergraduate Handbook Subject Description - ADV200
ADV200 ADVERTISING 1 (PRINCIPLES OF ADVERTISING) (8)
Prerequisite :
COM102, COM108 & MKT310
Enrolment restriction :
Nil
Corequisite :
Nil
This subject provides an overview of key aspects of advertising :
its role in marketing, social issues and ethics, participants
in the advertising process, the planning of campaigns and an introduction
to how advertising works.
This Subject Is Referenced From The Following Courses
Bachelor of Business (Tourism Management)
Bachelor of Arts (Communication)
This Subject Is Referenced From The Following Subjects
ADV202
Admin Computing
Division Of Information Technology
wwwadmin@csu.edu.au
Last Revised: 10 April 1996.
