
1996 Undergraduate Handbook Subject Description - ADV200
ADV200 ADVERTISING 1 (PRINCIPLES OF ADVERTISING) (8)
Prerequisite :
COM102, COM108 & MKT310
Enrolment restriction :
Nil
Corequisite :
Nil
This subject provides an overview of key aspects of advertising :
its role in marketing, social issues and ethics, participants
in the advertising process, the planning of campaigns and an introduction
to how advertising works.
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Last Revised: 03 August 2009.