1996 Undergraduate Handbook Subject Description - ADV202
ADV202 ADVERTISING 2 (STRATEGY AND CAMPAIGN PLANNING) (8)
Prerequisite :
ADV200 or MKT310
Enrolment restriction :
Nil
Corequisite :
Nil
Enrolment Restrictions : Fourth session BA (Communication) students,
fourth session B. Bus. (Marketing) competitive entry
Examines the key areas which go into the planning of an advertising
campaign viz., situation analysis, research, strategy, creative,
media and integrated promotions. Particular emphasis is placed
on the development of advertising strategy.
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Last Revised: 03 August 2009.
