1996 Undergraduate Handbook Subject Description - ADV202
ADV202 ADVERTISING 2 (STRATEGY AND CAMPAIGN PLANNING) (8)
Prerequisite :
ADV200 or MKT310
Enrolment restriction :
Nil
Corequisite :
Nil
Enrolment Restrictions : Fourth session BA (Communication) students,
fourth session B. Bus. (Marketing) competitive entry
Examines the key areas which go into the planning of an advertising
campaign viz., situation analysis, research, strategy, creative,
media and integrated promotions. Particular emphasis is placed
on the development of advertising strategy.
This Subject Is Referenced From The Following Courses
Bachelor of Business (Tourism Management)
Bachelor of Arts (Communication)
This Subject Is Referenced From The Following Subjects
ADV305
Admin Computing
Division Of Information Technology
wwwadmin@csu.edu.au
Last Revised: 10 April 1996.
