Charles Sturt University

1996 Undergraduate Handbook Subject Description - ADV202


ADV202 ADVERTISING 2 (STRATEGY AND CAMPAIGN PLANNING) (8)

Prerequisite : ADV200 or MKT310
Enrolment restriction : Nil
Corequisite : Nil

Enrolment Restrictions : Fourth session BA (Communication) students, fourth session B. Bus. (Marketing) competitive entry Examines the key areas which go into the planning of an advertising campaign viz., situation analysis, research, strategy, creative, media and integrated promotions. Particular emphasis is placed on the development of advertising strategy.

This Subject Is Referenced From The Following Courses

Bachelor of Business (Tourism Management)
Bachelor of Arts (Communication)

This Subject Is Referenced From The Following Subjects

ADV305

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Last Revised: 10 April 1996.

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