Charles Sturt University

1996 Undergraduate Handbook Subject Description - MKT210


MKT210 PRINCIPLES OF MARKETING (8)

Prerequisite : nil
Enrolment restriction : Nil
Corequisite : Nil

Examines the philosophy and role of marketing as a management discipline. Elements of the marketing process are examined so students can apply marketing principles and practices to public and private sector organisations.

This Subject Is Referenced From The Following Courses

Bachelor of Information Technology (Spatial Information)
Bachelor of Applied Science (Viticulture)
Bachelor of Applied Science (Food Science)
Bachelor of Health Services Management (Strategic)
Bachelor of Health Services Management (Operational)
Bachelor of Health Services Management (Information)
Bachelor of Business (Business Management)
Bachelor of Business (Banking)
Bachelor of Business (Tourism Management)
Bachelor of Business (Marketing)
Bachelor of Business (Human Resource Management)
Bachelor of Social Science (Psychology)
Bachelor of Arts (Communication)

This Subject Is Referenced From The Following Subjects

MKT350 MKT330 MKT320 MKT310 MKT230 FDS304

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Last Revised: 10 April 1996.

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