1996 Undergraduate Handbook Subject Description - MKT210
MKT210 PRINCIPLES OF MARKETING (8)
Prerequisite :
nil
Enrolment restriction :
Nil
Corequisite :
Nil
Examines the philosophy and role of marketing as a management
discipline. Elements of the marketing process are examined so
students can apply marketing principles and practices to public
and private sector organisations.
This Subject Is Referenced From The Following Courses
Bachelor of Information Technology (Spatial Information)
Bachelor of Applied Science (Viticulture)
Bachelor of Applied Science (Food Science)
Bachelor of Health Services Management (Strategic)
Bachelor of Health Services Management (Operational)
Bachelor of Health Services Management (Information)
Bachelor of Business (Business Management)
Bachelor of Business (Banking)
Bachelor of Business (Tourism Management)
Bachelor of Business (Marketing)
Bachelor of Business (Human Resource Management)
Bachelor of Social Science (Psychology)
Bachelor of Arts (Communication)
This Subject Is Referenced From The Following Subjects
MKT350
MKT330
MKT320
MKT310
MKT230
FDS304
Admin Computing
Division Of Information Technology
wwwadmin@csu.edu.au
Last Revised: 10 April 1996.
