1996 Undergraduate Handbook Subject Description - MKT210
MKT210 PRINCIPLES OF MARKETING (8)
Prerequisite :
nil
Enrolment restriction :
Nil
Corequisite :
Nil
Examines the philosophy and role of marketing as a management
discipline. Elements of the marketing process are examined so
students can apply marketing principles and practices to public
and private sector organisations.
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Last Revised: 04 August 2009.
