1996 Undergraduate Handbook Subject Description - MKT220
MKT220 BUYER BEHAVIOUR (8)
Prerequisite :
nil
Enrolment restriction :
Nil
Corequisite :
Nil
Progressively examines buyer behaviour in relation to the individual,
as a social phenomena, as a decision making process, then through
special topics such as organisational buyer behaviour and buyer
behaviour in relation to service organisations.
This Subject Is Referenced From The Following Courses
Bachelor of Business (Tourism Management)
Bachelor of Business (Marketing)
Bachelor of Social Science (Psychology)
Bachelor of Arts (Communication)
This Subject Is Referenced From The Following Subjects
MKT350
MKT330
MKT320
MKT310
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Last Revised: 10 April 1996.
