Charles Sturt University

1996 Undergraduate Handbook Subject Description - MKT220


MKT220 BUYER BEHAVIOUR (8)

Prerequisite : nil
Enrolment restriction : Nil
Corequisite : Nil

Progressively examines buyer behaviour in relation to the individual, as a social phenomena, as a decision making process, then through special topics such as organisational buyer behaviour and buyer behaviour in relation to service organisations.

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