1996 Undergraduate Handbook Subject Description - MKT220
MKT220 BUYER BEHAVIOUR (8)
Prerequisite :
nil
Enrolment restriction :
Nil
Corequisite :
Nil
Progressively examines buyer behaviour in relation to the individual,
as a social phenomena, as a decision making process, then through
special topics such as organisational buyer behaviour and buyer
behaviour in relation to service organisations.
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Last Revised: 04 August 2009.
