Charles Sturt University

1996 Undergraduate Handbook Subject Description - MKT220


MKT220 BUYER BEHAVIOUR (8)

Prerequisite : nil
Enrolment restriction : Nil
Corequisite : Nil

Progressively examines buyer behaviour in relation to the individual, as a social phenomena, as a decision making process, then through special topics such as organisational buyer behaviour and buyer behaviour in relation to service organisations.

This Subject Is Referenced From The Following Courses

Bachelor of Business (Tourism Management)
Bachelor of Business (Marketing)
Bachelor of Social Science (Psychology)
Bachelor of Arts (Communication)

This Subject Is Referenced From The Following Subjects

MKT350 MKT330 MKT320 MKT310

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Last Revised: 10 April 1996.

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