1996 Undergraduate Handbook Subject Description - MKT230
MKT230 MARKETING RESEARCH (8)
Prerequisite :
MKT210 & QBM217
Enrolment restriction :
Nil
Corequisite :
Nil
An applied approach to the design and implementation of marketing
research is undertaken. Methodology, analysis, and interpretation
of results are explored. Different types of data collection techniques
are examined in terms of a variety of research questions.
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Last Revised: 04 August 2009.
