Charles Sturt University

1996 Undergraduate Handbook Subject Description - MKT230


MKT230 MARKETING RESEARCH (8)

Prerequisite : MKT210 & QBM217
Enrolment restriction : Nil
Corequisite : Nil

An applied approach to the design and implementation of marketing research is undertaken. Methodology, analysis, and interpretation of results are explored. Different types of data collection techniques are examined in terms of a variety of research questions.

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