1996 Undergraduate Handbook Subject Description - MKT230
MKT230 MARKETING RESEARCH (8)
Prerequisite :
MKT210 & QBM217
Enrolment restriction :
Nil
Corequisite :
Nil
An applied approach to the design and implementation of marketing
research is undertaken. Methodology, analysis, and interpretation
of results are explored. Different types of data collection techniques
are examined in terms of a variety of research questions.
This Subject Is Referenced From The Following Courses
Bachelor of Information Technology (Spatial Information)
Bachelor of Health Services Management (Strategic)
Bachelor of Health Services Management (Operational)
Bachelor of Health Services Management (Information)
Bachelor of Health Services Management (Information)
Bachelor of Business (Tourism Management)
Bachelor of Business (Marketing)
This Subject Is Referenced From The Following Subjects
MKT360
Admin Computing
Division Of Information Technology
wwwadmin@csu.edu.au
Last Revised: 10 April 1996.
