Charles Sturt University

1996 Undergraduate Handbook Subject Description - MKT230


MKT230 MARKETING RESEARCH (8)

Prerequisite : MKT210 & QBM217
Enrolment restriction : Nil
Corequisite : Nil

An applied approach to the design and implementation of marketing research is undertaken. Methodology, analysis, and interpretation of results are explored. Different types of data collection techniques are examined in terms of a variety of research questions.

This Subject Is Referenced From The Following Courses

Bachelor of Information Technology (Spatial Information)
Bachelor of Health Services Management (Strategic)
Bachelor of Health Services Management (Operational)
Bachelor of Health Services Management (Information)
Bachelor of Health Services Management (Information)
Bachelor of Business (Tourism Management)
Bachelor of Business (Marketing)

This Subject Is Referenced From The Following Subjects

MKT360

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Division Of Information Technology

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Last Revised: 10 April 1996.

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