1996 Undergraduate Handbook Subject Description - MKT310
MKT310 PROMOTIONS MANAGEMENT (8)
Prerequisite :
MKT210 and MKT220
Enrolment restriction :
Nil
Corequisite :
Nil
Examines theoretical and conceptual issues from an applied and
managerial perspective. Identifies appropriate communication models
for the brand, company, service, and provides a framework for
devising and developing an advertising and promotion plan, from
evaluating target audience action objectives, through to campaign
evaluation.
This Subject Is Referenced From The Following Courses
Bachelor of Business (Tourism Management)
Bachelor of Business (Marketing)
Bachelor of Social Science (Psychology)
Bachelor of Arts (Communication)
This Subject Is Referenced From The Following Subjects
ADV202
ADV200
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Last Revised: 10 April 1996.
