Charles Sturt University

1996 Undergraduate Handbook Subject Description - MKT310


MKT310 PROMOTIONS MANAGEMENT (8)

Prerequisite : MKT210 and MKT220
Enrolment restriction : Nil
Corequisite : Nil

Examines theoretical and conceptual issues from an applied and managerial perspective. Identifies appropriate communication models for the brand, company, service, and provides a framework for devising and developing an advertising and promotion plan, from evaluating target audience action objectives, through to campaign evaluation.

This Subject Is Referenced From The Following Courses

Bachelor of Business (Tourism Management)
Bachelor of Business (Marketing)
Bachelor of Social Science (Psychology)
Bachelor of Arts (Communication)

This Subject Is Referenced From The Following Subjects

ADV202 ADV200

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Last Revised: 10 April 1996.

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