1996 Undergraduate Handbook Subject Description - MKT310
MKT310 PROMOTIONS MANAGEMENT (8)
Prerequisite :
MKT210 and MKT220
Enrolment restriction :
Nil
Corequisite :
Nil
Examines theoretical and conceptual issues from an applied and
managerial perspective. Identifies appropriate communication models
for the brand, company, service, and provides a framework for
devising and developing an advertising and promotion plan, from
evaluating target audience action objectives, through to campaign
evaluation.
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Last Revised: 04 August 2009.
