1996 Undergraduate Handbook Subject Description - MKT320
MKT320 INTERNATIONAL MARKETING (8)
Prerequisite :
MKT210 and MKT220
Enrolment restriction :
Nil
Corequisite :
Nil
International economic, cultural, political and legal environments
are studied as a prelude to planning marketing strategies for
international markets. Examines the role of marketing research,
international finance, market entry and expansion strategies and
the marketing mix in international marketing
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Last Revised: 04 August 2009.
