1996 Undergraduate Handbook Subject Description - MKT320
MKT320 INTERNATIONAL MARKETING (8)
Prerequisite :
MKT210 and MKT220
Enrolment restriction :
Nil
Corequisite :
Nil
International economic, cultural, political and legal environments
are studied as a prelude to planning marketing strategies for
international markets. Examines the role of marketing research,
international finance, market entry and expansion strategies and
the marketing mix in international marketing
This Subject Is Referenced From The Following Courses
Bachelor of Information Technology (Spatial Information)
Bachelor of Business (Tourism Management)
Bachelor of Business (Marketing)
Bachelor of Social Science (Psychology)
Bachelor of Arts (Communication)
Admin Computing
Division Of Information Technology
wwwadmin@csu.edu.au
Last Revised: 10 April 1996.
