1996 Undergraduate Handbook Subject Description - MKT330
MKT330 SALES FORCE MANAGEMENT (8)
Prerequisite :
MKT210 and MKT220 and MGT100
Enrolment restriction :
Nil
Corequisite :
Nil
Deals with the role of personal selling and the management of
the sales force. Topics integral to the planning, implementation,
evaluation and control of the sales program are covered.
This Subject Is Referenced From The Following Courses
Bachelor of Business (Tourism Management)
Bachelor of Business (Marketing)
Bachelor of Social Science (Psychology)
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Last Revised: 10 April 1996.
