Charles Sturt University

1996 Undergraduate Handbook Subject Description - MKT350


MKT350 NEW PRODUCT MANAGEMENT (8)

Prerequisite : MKT210 and MKT220
Enrolment restriction : Nil
Corequisite : Nil

Examines product innovation within organisations beginning with strategic planning for new products, and the integration of that planning with the entire new product development process. Organisational structures that encourage innovation are evaluated and computer based decision models are applied to facilitate decisions being made throughout the new product development process.

This Subject Is Referenced From The Following Courses

Bachelor of Information Technology (Spatial Information)
Bachelor of Business (Tourism Management)
Bachelor of Business (Marketing)
Bachelor of Social Science (Psychology)

This Subject Is Referenced From The Following Subjects

MKT340

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Last Revised: 10 April 1996.

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