1996 Undergraduate Handbook Subject Description - MKT350
MKT350 NEW PRODUCT MANAGEMENT (8)
Prerequisite :
MKT210 and MKT220
Enrolment restriction :
Nil
Corequisite :
Nil
Examines product innovation within organisations beginning with
strategic planning for new products, and the integration of that
planning with the entire new product development process. Organisational
structures that encourage innovation are evaluated and computer
based decision models are applied to facilitate decisions being
made throughout the new product development process.
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Last Revised: 04 August 2009.
