1996 Undergraduate Handbook Subject Description - MKT350
MKT350 NEW PRODUCT MANAGEMENT (8)
Prerequisite :
MKT210 and MKT220
Enrolment restriction :
Nil
Corequisite :
Nil
Examines product innovation within organisations beginning with
strategic planning for new products, and the integration of that
planning with the entire new product development process. Organisational
structures that encourage innovation are evaluated and computer
based decision models are applied to facilitate decisions being
made throughout the new product development process.
This Subject Is Referenced From The Following Courses
Bachelor of Information Technology (Spatial Information)
Bachelor of Business (Tourism Management)
Bachelor of Business (Marketing)
Bachelor of Social Science (Psychology)
This Subject Is Referenced From The Following Subjects
MKT340
Admin Computing
Division Of Information Technology
wwwadmin@csu.edu.au
Last Revised: 10 April 1996.
