1996 Undergraduate Handbook Subject Description - MKT360
MKT360 APPLIED MARKETING RESEARCH (8)
Prerequisite :
MKT230 and permission of the subject coordinator
Enrolment restriction :
Nil
Corequisite :
Nil
Students apply the knowledge of the marketing research process
by conducting, either individually or as part of a group, a marketing
research project.
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Last Revised: 10 April 1996.
