The course is designed for managers who hold an undergraduate degree and wish to upgrade their professional qualifications with advanced studies in marketing management.
Bathurst campus
Distance education
3 years (6 sessions)
The course is accredited by the Australian Marketing Institute.
Applicants are required to have an undergraduate degree from a recognised Australian tertiary institution or a qualification deemed to be equivalent. Applicants with other academic and/or professional qualifications and/or work experience acceptable to the University will be considered.
Credit of up to a maximum of six subjects of the 12 subject course, may be given to a student who has completed equivalent study at Masters level at a recognised tertiary institution.
To graduate, students must satisfactorily complete a total of 12 compulsory subjects including a final session research project.
Students are advised to carefully check subject availability and prerequisites as not all subjects are offered every session. A list of subjects on offer is mailed to distance education students.
MKT530 Marketing Management
MKT560 Organisational & Marketing Research
MKT510 Consumer & Organisational Buyer Behaviour
MKT570 Strategic Marketing Communications
FIN510 Finance for Management
MGT570 Theory & Practice of Modern Management
MKT520 Managing Product Innovation
ECO510 International Economics & Finance for Marketing
MKT550 Multinational Marketing Management
MKT540 Marketing Strategy & Plans
MGT510 Corporate Strategic Planning
MGT560 Research Project
Compulsory workshop meetings are held on campus each session. Students are advised of precise dates in the preceding session.
Courses Manager
Jan Wood
Telephone: (063) 38 4438
Facsimile: (063) 38 4405
Email: jwood@csu.edu.au
Last Revised: 25 November 1996.
