Fees apply
The course is designed to provide graduates who already occupy senior level positions in the mainly private sector, with the capacity to identify, plan and implement innovative strategic marketing approaches which are responsive to a changing environment. With that aim, the course emphasises the themes of: management of change, management of complex systems/relationships, strategic marketing planning, innovation and pragmatic relevance to organisational needs and emerging market practice.
The course providers are the International Marketing Institute of Australia (IMI) and Charles Sturt University (CSU).
Graduates will gain specialised professional skills within a broad framework of business knowledge. IMI, through intensive residential programs will conduct the professionally oriented first year of the course and will award successful applicants the Graduate Diploma of Strategic Marketing. The Graduate Diploma, at Credit level or above, qualifies participants to enter the final two years of the Master of Strategic Marketing course to be taught at CSU.
Bathurst campus
Distance education and intensive face-to-face programs
3 years (6 sessions)
Applicants must possess an undergraduate degree, or qualifications deemed equivalent by the IMI Graduate Diploma Course Committee, and at least four years relevant industry/organisational experience. A minority of places in the Graduate Diploma are reserved for people who have demonstrated outstanding managerial competence, but do not have a first degree.
Applicants are required to have an undergraduate degree from a recognised tertiary institution, or a qualification deemed to be equivalent, and have completed the IMI Graduate Diploma in Strategic Marketing course at Credit level or above, and at least four years relevant industry/organisational experience.
Applicants without an undergraduate degree who have completed the IMI Graduate Diploma in Strategic Marketing at Credit level or above, and who have substantial senior business experience, will be considered.
Credit of up to a maximum of four subjects may be given to a student who has completed equivalent study at Masters level at a recognised tertiary institution.
To graduate from the Master of Strategic Marketing, students must satisfactorily complete the IMI program and eight Charles Sturt University subjects. Participants should have access to a personal computer and specified related equipment, to supplement computer facilities provided by IMI and Charles Sturt University.
Year 1 is conducted by IMI, and consists of approximately 250 hours of structured learning by participation in five face-to-face programs and two related projects.
Marketing Practice
Computer-aided Marketing Decision Making
Financial Analysis for Marketeers
Advanced Strategic Marketing
Marketing Analysis
Years 2 and 3 are conducted by Charles Sturt University, and consist of eight subjects, with compulsory attendance at regular workshop meetings.
MKT560 Organisational & Marketing Research
MKT503 Strategic Marketing Project 1
MKT510 Consumer & Organisational Buyer Behaviour
MKT504 Strategic Marketing Project 2
FIN510 Finance for Management
MKT505 Strategic Marketing Project 3
MKT520 Managing Product Innovation
MKT506 Strategic Marketing Project 4
Workshop meetings are held each session. Students are advised of precise dates in the preceding session.
Courses Manager
School of Marketing & Management
Telephone: (063) 38 4438
Facsimile: (063) 38 4769
Last Revised: 25 November 1996.
