Fees apply
The course is designed for managers who wish to develop their competence in marketing management. The course will enable students to: analyse complex marketing situations by applying appropriate framework and theories; develop and use appropriate information systems, including market research and financial data in decision making; and develop and implement a strategic marketing plan for products or markets for which they are responsible.
Bathurst campus
Distance education
1 year (2 sessions)
Applicants are required to have an undergraduate degree from a recognised Australian tertiary institution or a qualification deemed to be equivalent. Applicants with other academic and/or professional qualifications and/or work experience acceptable to the University will be considered.
Credit is not available for this course. However, if a student can demonstrate competence in up to two subjects by virtue of previous studies in recognised award courses, the student may apply to the Courses Manager to substitute other subjects. Unlike credit, substitution does not reduce the number of subjects required to complete the course.
To graduate, students must satisfactorily complete four compulsory eight-point subjects to qualify for graduation.
MKT530 Marketing Management
MKT560 Organisational & Marketing Research
MKT510 Consumer & Organisational Buyer Behaviour
MKT570 Strategic Market Communications
Courses Manager
Jan Wood
Telephone: (063) 38 4438
Facsimile: (063) 38 4405
Email: jwood@csu.edu.au
Last Revised: 25 November 1996.
