This course equips graduates for a career in marketing management. Graduates are educated to respond to the needs of Australian industry and commerce, particularly in the areas of strategy development, innovation and international marketing.
Albury-Wodonga campus
Bathurst campus
On campus
Distance education
Full-time on campus 3 years (6 sessions)
Part-time on campus 6 years (12 sessions)
Part-time distance education 6 years (12 sessions)
Students enrolled in the Bachelor of Business degree are entitled to credits if they have completed applicable TAFE courses within ten years of admission to the degree. Credit is normally granted for relevant Advanced Certificates and Associate Diplomas. Overseas qualifications will be considered for credit towards the Bachelor of Business degree.
To graduate, students must satisfactorily complete 24 subjects (192 subject points). These subjects are a combination of foundation subjects, specialisation subjects and option subjects.
All distance education students are required to have access to a personal computer (IBM PC or compatible) and spreadsheet software capable of reading Excel and/or Lotus 1-2-3 files.
Students must complete eight foundation subjects, in addition to specialisation and option subjects.
Foundation subjects (eight subjects)
Compulsory subjects
Full-time suggested study sequence
Session 1 Autumn
Subject code Subject name Prerequisite
ACC100 Accounting 1 NIL
ECO110 Microeconomics NIL
ITC181 Business Computing NIL
MGT100 Organisations &
Management NIL
Session 2 Spring
Subject code Subject name Prerequisite
ECO100 Macroeconomics NIL
LAW100 Australian Legal System NIL
QBM117 Business Statistics NIL
[ ] EIGHTH FOUNDATION SUBJECT*
Session 3 Autumn
Subject code Subject name Prerequisite
MKT210 Principles of Marketing NIL
QBM217 Advanced Business Statistics QBM117
ACC230 Accounting and Financial
Management
ACC100
[ ] OPTION 1
Session 4 Spring
Subject code Subject name Prerequisite
MKT220 Buyer Behaviour NIL
MKT230 Marketing Research MKT210 & QBM217
[ ] OPTION 2
[ ] OPTION 3
Session 5 Autumn
Subject code Subject name Prerequisite
MKT310 Promotions Management MKT210 & MKT220
MKT350 New Product Management MKT210 & MKT220
[ ] OPTION 4
[ ] OPTION 5
Session 6 Spring
Subject code Subject name Prerequisite
MKT330 Sales Force Management MKT210, MKT220 &
MGT100
MKT340 Strategic Marketing
Management MKT350 & ACC230 or
FIN210
MKT320 International Marketing MKT210 & MKT220
[ ] OPTION 6
Part-time/distance education suggested study sequence
Session 1 Autumn
Subject code Subject name Prerequisite
ACC100 Accounting 1 NIL
ITC181 Business Computing NIL
Session 2 Spring
Subject code Subject name Prerequisite
ECO100 Macroeconomics NIL
QBM117 Business Statistics NIL
Session 3 Autumn
Subject code Subject name Prerequisite
MKT210 Principles of Marketing NIL
ECO110 Microeconomics NIL
Session 4 Spring
Subject code Subject name Prerequisite
MKT220 Buyer Behaviour NIL
[ ] EIGHTH FOUNDATION SUBJECT*
Session 5 Autumn
Subject code Subject name Prerequisite
QBM217 Advanced Business Statistics QBM117
MGT100 Organisations and
Management NIL
Session 6 Spring
Subject code Subject name Prerequisite
MKT230 Marketing Research MKT210 & QBM217
LAW100 Australian Legal System NIL
Session 7 Autumn
Subject code Subject name Prerequisite
ACC230 Accounting and Financial
Management
ACC100
MKT310 Promotions Management
MKT210 &
MKT220
Session 8 Spring
Subject code Subject name Prerequisite
MKT330 Sales Force Management MKT210, MKT220 &
MGT100
[ ] OPTION 1
Session 9 Autumn
Subject code Subject name Prerequisite
MKT350 New Product Management MKT210 & MKT220
[ ] OPTION 2
Session 10 Spring
Subject code Subject name Prerequisite
MKT320 International Marketing MKT210 & MKT220
MKT340 Strategic Marketing
Management MKT350 & ACC230 or
FIN210
Session 11 Autumn
Subject code Subject name Prerequisite
[ ] OPTION 3
[ ] OPTION 4
Session 12 Spring
Subject code Subject name Prerequisite
[ ] OPTION 5
[ ] OPTION 6
*Students should consult with the Course Coordinator before choosing their eighth foundation subject. The eighth foundation subject should be either MGT110, MGT210, ACC110 or in consultation with the Course Coordinator another subject such as PSY102 Foundations of Psychology 2M or MKT210 Principles of Marketing or HRM210 Human Resource Management may be chosen.
Students may elect to complete a joint study in another discipline area or choose optional subjects to bring the total number of subjects completed in the course to 24.
Select from a list of subject options approved by the Commerce Faculty Board the number of subjects needed to bring the total number of subjects to 24, ensuring that no more than 4 LEVEL ONE subjects, in addition to the compulsory level one subjects, are completed in the degree. The level of a subject is designated by the first digit in the subject code. ie. ECO100 is a level one subject.
Subjects which duplicate other subjects in the course may not be chosen as options.
A list of the subject options approved by the Commerce Faculty Board is included at the end of this section.
A joint study is a prescribed set of subjects taken from a discipline, other than the chosen specialisation. Students are then able to use the title of the joint study in conjunction with the specialisation (eg. Bachelor of Business in Accounting/Finance). Details of approved joint studies are included at the end of this section.
Course Coordinator
Albury
Harvey Mendham
School of Business
Telephone: (060) 41 8859
Facsimile: (060) 41 8878
Email:
hmendham@csu.edu.au
Courses Manager
Bathurst and distance education
Jan Wood
School of Accounting
Telephone: (063) 38 4438
Facsimile: (063) 38 4405
Email:
jwood@csu.edu.au
Last Revised: 25 November 1996.
